Prior research on incumbent firm response to radical technological innovation identifies firm, technology, and environmental factors associated with incumbents’ performance after a technology shift. What remains unexplored are factors affecting choice of response made before a technological shift occurs. Such ex ante choices are important intermediate outcomes affecting long-term performance outcomes. Competitive considerations may be influential inputs in choice processes because technological innovation is often related to competitive strategy. The resulting research question for this study is: What role do competitive considerations play in incumbent firms’ ex ante strategic choices in response to potentially radical technological innovations? Findings from a survey of key informants in the electronics industry whose firms face a potential technological disruption (n=120) suggest that incumbents’ response choices are affected by competitor-related orientations and by perceptions of relative strength of their strategic assets. Limited support is found for a moderating effect of perceptions of the competitive environment. The results of this study extend theory on incumbent response to radical technological change by shedding light on the influence of competitor interdependence. Findings also suggest the importance of strategic choice as an intermediate variable in understanding incumbents’ long-term performance. Research examining choice factors at varied stages of a technology’s …

Job performance has historically been divided into two subsets, that which is prescribed and that which is discretionary. Further, discretionary workplace behavior has typically been described as either helpful or ethical (i.e. organizational citizenship behavior) or harmful and unethical (i.e. workplace deviance behavior) with behavior that is both helpful and unethical rarely discussed. I term this lesser discussed type of discretionary workplace behavior unethical prosocial behavior and define it as discretionary actions that are intended to benefit a specific referent outside the self, either an individual or a group, that are illegal and/or morally inappropriate to larger society. In addition to defining unethical prosocial behavior, this paper places the behavior in an organizing framework of discretionary workplace behaviors and tests several hypotheses regarding unethical prosocial behavior. The hypotheses address three primary research questions. First, are there contextual conditions that make it more likely that a person will engage in unethical prosocial behavior? Second, does the nature of the relationship between the actor and the beneficiary make unethical prosocial behavior more or less likely? And third, are there individual characteristics that serve to either constrain or enhance the likelihood that and individual will engage in unethical prosocial behavior? A 2 x …