Access
Degree Department
Country
Language
4 Matching Results
Results open in a new window/tab.
Results:
1 - 4 of
4
Sport Marketing in Asia: Exploring Trends and Issues in the 21st Century
This article develops five research propositions for sport consumer decision-making in a cross-cultural context.
Date:
2015
Creator:
Yoshida, Masayuki & Heere, Bob
System:
The UNT Digital Library
Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport
This article tests a model of fan community identification that includes outcome and moderator variables in the contexts of two major professional sport leagues (soccer and baseball) in Japan.
Date:
2015
Creator:
Yoshida, Masayuki; Gordon, Brian; Heere, Bob & James, Jeffrey D.
System:
The UNT Digital Library
The South Africa World Cup: The Ability of Small and Medium Firms to Profit From Increased Tourism Surrounding Mega-Events
This article examines how a mega-sport event affects small and medium businesses (SMEs) that hope to profit from the increased tourism associated with the event.
Date:
March 2, 2015
Creator:
Heere, Bob; Van Der Manden, Pieter & Van Hemert, Patricia
System:
The UNT Digital Library
Questioning the Validity of Race as a Social Construct: Examining Race and Ethnicity in the ‘Rainbow Nation’
This article uses South Africa as a the research context to examine whether within each race group ethnic differences exist on national identity and social capital measures.
Date:
January 2015
Creator:
Heere, Bob; Walker, Matthew; Gibson, Heather; Thapa, Brijesh; Geldenhuys, Sue & Coetzee, Willie
System:
The UNT Digital Library