This thesis draws upon recent, art historical scholarship in iconography and semiotics to identify and analyze key images in an iconographic program associated with murals, paintings, and posters related to the Austin, Texas music venue, the Armadillo World Headquarters, 1970-1980. Resources include South Austin Museum of Popular Culture, the Center for American History at the University of Texas, Austin, personal communications, and publications concerning the artists, music and history of Austin and the Armadillo World Headquarters. There are five chapters as follows: Introduction, History of the Armadillo World Headquarters, Analysis of the Armadillo Mural and Freddie King Painting, Analysis of Posters for the Grand Opening and the Michael Murphey Cosmic Cowboy Concert, and Conclusion.