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Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture
This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Date:
April 1, 2012
Creator:
Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
Object Type:
Article
System:
The UNT Digital Library
Increasing Students Access to Educational and Experiential Learning Opportunities in Agritourism
Data management plan for the grant, "Increasing students access to educational and experiential learning opportunities in agritourism." The project aims to develop an online course on agritourism within the sustainability framework, to be offered by the Department of Hospitality and Tourism Management (HTM) at the University of North Texas (UNT).
Date:
2022-09-01/2026-08-31
Creator:
KC, Birendra
Object Type:
Text
System:
The UNT Digital Library
Creating Transformational Leaders in Sustainable Food and Fiber Systems
Data management plan for the grant, "Creating Transformational Leaders in Sustainable Food and Fiber Systems."
Date:
2023-09-01/2027-08-31
Creator:
Kim, Jiyoung
Object Type:
Text
System:
The UNT Digital Library
3D Microscopy for High-throughput Phenotyping of Cotton Fibers
Data management plan for the grant, "3D Microscopy for High-throughput Phenotyping of Cotton Fibers."
Date:
2024-03-01/2027-02-28
Creator:
Xu, Bugao
Object Type:
Text
System:
The UNT Digital Library