This thesis interrogates sense of place and place attachment in the Big Empty on the north central Texas plains. The region stretches from the Red River on the north to the Colorado River basin on the south and from the Cross Timbers on the east to the Caprock escarpment on the west. Since 1930, the Big Empty has seen sustained and severe population decline such that some counties there now register less than a quarter the population they did at their peaks during the interwar years. Through in-depth field interviews, I examine sense of place and place attachment amidst apparently irreversible decline. I also describe conditions of postindustrial rurality arising from rolling reconfigurations of economic and social relations, particularly changes in scale in farming and the diminished centrality of productivist agriculture in local economies and culture, and how these conditions become legible through the study of place.

Since the adoption of neoliberalism, many cities have taken to integrating nature with capital accumulation to create a sense of place. This has been closely tied to urban greening, or green "revitalization." As part of curating this desired character, city governments are working to roll out plans to restore and renew neighborhoods using their natural landscapes through methods such as reforestation, the creation of parks, and commercial development. These cities, deemed Entrepreneurial cities, are increasingly incorporating natural or green spaces into their development of character as part of their branding schemes. This research focuses on the role of nature as the site of economic development and community revitalization within Dallas, Texas. This research examines how the City of Dallas uses nature to attract capital, and how the narratives of development relate to residents' visions for development in the historically neglected Joppa neighborhood in the Trinity River Corridor. Development near Joppa could be an example of how the natural landscape is being used to not only attract developers but also to bring a different ‘class' of resident into the area. By exploring this intersection of nature and capital in Dallas, we can better understand the nuanced ways through which the neoliberalization …