The problem undertaken in this study is a comparison of the Gainesville Junior College with the other municipal junior colleges of Texas. There are many ways in which this comparison could be made, but to attack the problem from every angle would involve too many problems. Therefore, only the instructional staff, the curriculum, the plant facilities, the extracurricular activities, and the costs to students in these junior colleges will be considered.

In this study, a comparative analysis was made of the marketing courses offered in thirty-two senior colleges of Texas including the marketing courses offered at North Texas State College. An analysis was also made to determine what courses in business administration are being offered in the senior colleges in Texas.