Interview with Ikard Smith, President and senior chairman of board, Mcclurkan’s, Wichita Falls, Texas. Smith shares concerning his family background; father’s employment with McClurkan’s store in Denton and Krum; father’s experiences opening and managing McClurkan’s store in Wichita Falls, 1907; comments on grandfather W. S. Ikard’s ranching activities in Clay County and relationship with Comanche chief, Quanah Parker; educational and social experiences at Wharton School; entry into business with father, 1946; expansion and modernization of facility; comments on popularity of hats and ball point pens, 1946; views on development of shopping malls and discount businesses; expansion into shopping center, Wichita Falls, 1956; comments on changes in retailing; training of salespeople; establishment of store in Golden Triangle Mall, 1981; personnel selection for Denton store; design of Denton store; comments on merger with Dunlap Company of Fort Worth, 1982; comments on growth of sales; views on profitability of downtown Wichita Falls store; comments on advertising; involvement in trade associations and civic activities.

Interview with Jess Stanbrough, a Texas National Guard WWII veteran from Wichita Falls, Texas, who served and was captured with the 2nd Battalion, 131st Field Artillery (the "Lost Battalion.") Stanbrough discusses his time in the Guard before the war, deployment to the Pacific, the fall of Java and being captured, experiences in internment at Tanjong Priok and Bicycle Camp in Batavia, operating a clandestine radio, transfer to Japan, being an iron smelter at Kamaishi, Honshu, American air and naval bombardment, and liberation.

Interview with M. T. Harrelson, a Texas National Guard WWII veteran and POW from Wichita Falls, Texas, who was a member of the 2nd Battalion, 131st Field Artillery (the "Lost Battalion"). Harrelson discusses National Guard training and operations before the war, deployment to the Pacific and diversion to Java, the Japanese invasion, surrender and initial confinement, internment at Tanjong Priok and Bicycle Camp in Batavia, transfer to Changi Camp in Singapore, and the end of the war.

Interview with Willie Jordan, a farmer and former member of the Civilian Conservation Corps from Newport, Texas, regarding his experiences and memories of participating in the CCC during the Great Depression.

Interview with Navy veteran James E. Beauchamp. The interview includes Beauchamp's personal experiences while aboard the battleship USS Tennessee during the Japanese attack at Pearl Harbor on December 7, 1941.

Interview with Urban J. Endres, a businessman from Muenster, Texas, about the period of prohibition of alcohol and bootlegging in the United States, his memories of the local option election of 1959, and his experience establishing his own beer distributorship.

Interview with Floyd Jenkins, a United States Navy veteran from Altus, Oklahoma. Jenkins recollects his experiences aboard the auxiliary repair ship the USS Rigel during the Japanese attack on Pearl Harbor on December 7, 1941.

Interview with C. S. Turbeville, one of the founders of Bomber Bait Company in Gainesville, Texas, regarding his family background, upbringing on the farm, connection to business and the stores his family owned, research and testing of baits, fishing tournaments, and involvement in the Chamber of Commerce. (appliance store)

Transcript of an interview with Marvin Gearhart, chairman of board, president, and CEO of Gearhart Industries, Inc., Fort Worth, Texas about his experiences in the oil industry and Gearhart Industries' success.

Interview with Ruth Roach Salmon concerning her experiences as a rancher and rodeo performer in Nocona, Texas. Salmon discusses her family background; her work as an extra on a movie western in Excelsior Springs, Missouri; her marriage to Bryant Roach; her employment as a trick rider for Joe Miller's 101 Ranch in Oklahoma; the Miller Brothers' wild west shows; her rodeo tour in Europe in 1914; and her participation in Tom Burnett's European tour in 1924. She also talks about her marriage to Fred Salmon and her entry into ranching at Nocona in 1938; Fred Salmon's family background; ranching activities and shipping cattle to the Fort Worth and Bowie markets; her experiences raising sheep, chickens, hogs, and horses, and a description of the ranch hands.

Interview with Charley Fenoglio, a United States Navy veteran from Montague, Texas, regarding his experiences and memories of the Japanese attack on Pearl Harbor of 1941 while aboard the battleship USS Pennsylvania.

Interview with Harrell Edmund Chiles, Chief Executive Officer and Chairman of the Board of the Western Company. He discusses his family, formation of the Western Company, oil exploration, history of the oil industry in Texas, his political views, and his "I'm Mad" campaign.

Interview with Merrill Ellis, a composer and music professor at the University of North Texas, regarding his education, career in music, compositions, and the developments he spearheaded in the field of electronic compostion.

Transcript of an interview with M. L. Rea, a Texas native, Army veteran (2nd Battalion, 131st Field Artillery, Texas National Guard), and a member of the "Lost Battalion." Rea discusses his experiences as a prisoner-of-war of the Japanese during World War II.

Interviews with W. Hoyt Baird and Vernon Baird, chairman of the executive committee and President of Mrs. Baird's Bakeries, respectively, concerning the history of the Mrs. Baird’s Bakery Co. and history of the Baird family of Fort Worth.

Interview with Ernest Griffith, owner and operator of Griffith's Independent Ginner. The interview includes Griffith's personal experiences about education in Texola, Oklahoma, part-time employment as cotton picker, and being involved in building cotton gins and operating drug stores. Griffith also talks about his family background, the operation of Griffith and Stith cotton gin, buying cotton and retaining cotton seed, variations in cotton prices, sale of coal to farmers, buying grain for Kimball Milling Company, Weinert cotton gin personnel, significant changes in the cotton ginning business during thirty years, the ginning procedure, and civic and trade association activities.

Interview with Arthur and Louise Caillet Dieterich, owners and operators of Hermosa Farms, Dallas, Texas. The interview includes the Dieterich's personal experiences about farming in Dallas, education, and establishing Hermosa Farms. The Dieterich's talk about their family backgrounds, Arthur's employment as operator of dairy cooperative with his brother in El Paso, Texas, the effect of the Great Depression on Dallas dairy businesses, milk processing and delivery operations, a typical day on a dairy farm, their change from retail to wholesale business, developing dairy herd, their cooperation with agricultural experiment stations, personnel practices, and civic and trade association activities. The interview includes an appendix with a family history written by Louise Caillet Dieterich.

Interview with Marvin Robinson, a veteran of the United States Marines from Handley, Texas. Robinson discusses his experiences as a prisoner-of-war of the Japanese during World War II after his cruiser, the USS Houston, was sunk off the coast of Java in the Sunda Strait in 1942.

Interview with Luther Prunty, civil servant, Army veteran, and member of the "Lost Battalion." The interview includes Prunty's personal experiences as a prisoner-of-war of the Japanese during World War II. Prunty talks about the Fall of Java and his capture, Bicycle Camp, Changi Prison Camp, building the Burma-Thailand Death Railway, American air raids, and liberation.

Interview with Pete Evans, a Texas National Guard veteran and POW from Hamby, Texas. Evans discusses his time as a member of 2nd Battalion, 131st Field Artillery (the "Lost Battalion") which was captured by the Japanese in March, 1942, including: his upbringing; entering the Guard and training; mobilization, the Louisiana Maneuvers, and deployment to East Asia; diversion from the Philippines to Brisbane and then Java, after December 7th, 1941; assignment to Sangosari near Malang; the Japanese invasion and the American surrender; and experiences in internment at Surabaya, Tanjong Priok in Batavia, Changi Camp in Singapore, Nagasaki, and the Orio district of Kitakyūshū.

Audio interview with Eldridge Rayburn, a veteran of the Texas National Guard from Lubbock, Texas, about his experiences as a member of the "Lost Battalion" captured at Java in 1942 by the Japanese army during World War II. Rayburn discusses his memories of being in a Field Artillery unit, a prisoner of war, and surviving.