Corporate social responsibility (CSR) is an emerging concept that continues to play a controversial role in the business world. Different CSR theories and ethical foundations inform different approaches to embedding socially responsible behavior into today's business functions. As technology, globalization, and economic challenges change the corporate world, the meaning and application of CSR also changes. While no empirical evidence of CSR's impact on performance exists, many corporations operate under the assumption that CSR holds significant value. This study examines the framing of CSR in stories published by leading business magazines between 2008 and 2012. By examining the presentation of CSR concepts, the resulting analysis can provide important conclusions for corporations, public relations practitioners, mass media, and consumers. This study resulted in a hierarchical pyramid of frames that organizes the framing of CSR in business magazines into three layers: category, motivation, and classification as either responsible behavior or irresponsible behavior. These results lead to recommendations for future CSR research, including the need for quantitative evidence of a connection or disconnection between CSR and profitability.

For many years newspapers were locally owned by editors and publishers. However, today many are run by corporations from out of state. As a result, many communities have lost the personal relationship between the family owned publication and the community. Gene Howe, who served as editor, publisher and columnist of the Amarillo Globe-News from 1926 until his death in 1952, believed the community was where the focus should be and the newspaper should do all that it can to help their readers. Despite the fact that Howe was not born in Amarillo, Texas, his passion and love for the city and its inhabitants compensated for it. During the Dust Bowl and Great Depression Howe and the Globe-News helped Amarillo survive the dust and economic storms that blew through the Texas Panhandle, an area that has not been written as much as other parts of Texas. Through his “Tactless Texan” column, which served as a pulpit to the community, to the various contests and promotions the newspaper sprang up, including the creation of Mother in Law Day, Gene Howe gave the newspaper another dimension little has been studied about, the role of the editor and publisher in guiding a community through …