This thesis examines the role of globalization, an open economy and diasporic experiences on the 1990s popular Indian culture, focusing on discourses of gender, national identity and family. Recent Indian beauty queens and international beauty contests are discussed in the context of gendered nationhood in 1990s India. Several popular films of the 1990s are discussed as narratives expressing longing for an extended family and a homogeneous national identity under the leadership of a traditional father figure. In contrast, independent films interrogate the primacy of ethnic and national identity and raise interesting questions about exilic experience. All of these forms of national and popular culture reflect the conflicting and ever-changing anxieties surrounding national identity and the role of women in India.

The thesis examines the relationship between Martha Stewart's rendition of domesticity and a broader cultural trend of the late 1990s U.S. domestic retreatism. It argues that the mode of construction and representation of the "domestic dream" in Stewart's programs cannot be examined outside of such concepts as class and ethnicity, whose understanding depends on the cultural, social, and political context of a given era, a context, in which they become transparent as aspects of the Western (white, patriarchal) status quo. Performing a deconstructive reading of these categories as employed by Stewart in the process of creation of her media persona, the thesis examines what the negative as well as positive reactions to "Martha Stewart" convey about the condition of American society of the late 1990s and early 2000s.

This thesis examines the differences between teen romantic comedy films marketed to Generation X teenagers in the 1980s and Generation Y teenagers in the 1990s, focusing on the presentation of gender roles, consumptive behavior, and family. The 1980s films are discussed within the social context of the Reagan era and the conservatism of the New Right. The 1990s films are examined as continuing a conservative sensibility, but they additionally posit consumption as instrumental to achieving an idealized romance. Romantic comedy is traditionally a conservative genre, but these films illustrate female liberation through consumption. The source of difference between the cycles of teen romantic comedy is attributed to the media's attempt to position Generation Y teenagers as ideal consumers.