Photograph of Chem Terry calling listeners of his radio show on air. He is holding the handset of a telephone to his ear with one hand and is holding a postcard in the other. On the table in front of him is a stack of more postcards, two rotary phones, a microphone with the WBAP logo, and a sign that reads "The 570 Club". To the left of the table, there is a music stand, a chair and a microphone, among other recording equipment. There are square panels on the wall behind him to provide soundproofing for the studio.

Photograph of the Hamilton Texas Calf Raisers. The group is in a conference room that has light colored curtains on both of the side walls and leaf print curtains on the back wall. There are young boys sitting and kneeling on the floor at the front of the group and they are either holding cowboy hats or have them on the floor in front of them. Behind them is a group of adult women who are also kneeling on the floor. Behind the women is a group of men who are separated by age with the teenage boys on the right side of the image and the adult men on the left side. Many of the people in the image are not looking at the camera. There are three chairs visible on the right side of the image and there is a table on the left side of the image next to the group of women. A man in a suit is leaning on this table.

Photograph of a printed paper that reads "Roundup Time" with an illustration of a cowboy in a desert wearing elaborate clothing, boots, and hat. His back is facing the image and he is holding a long rope in his hands. There is a cactus to the right of the photo. The print is taped to the wall.

Photograph of Mary Parker posing with her hands on her hips in front of a palm tree backdrop. She is wearing a patterned dress with a long sleeve shirt and heels. She has shoulder-length, light curly hair and is smiling to the camera. There are two doors visible to the left of the image and a light stands to the right.

Photograph of Bob Gould standing to the far left with a group of men in a room. All the men are wearing suits and ties. They are posing together against a painted backdrop with a message that reads "Welcome home to Texas. Dock Stike." The backdrop consists of buildings, objects, and two cartoon figures in a boat. There is a desk covered with office supplies to the right, and an open door to the left of the image. At the top of the door entrance, there is a longhorn wall mount on the wall. Also, there are three strings hanging above them.

Photograph of a printed paper for a calibration chart. The print is taped to a light-colored wall.

Photograph of a Taystee Bread delivery truck. The truck has the words "Taystee Bread Hot wrapped to keep it fresh" on the side and also has an advertisement for the television program Taystee Weatherman which aired at 6:25 PM every week day. There is a man standing next to the passenger side door of the truck and he is holding onto a handle on the truck with one hand and holding a cigarette in the other. The truck is backed into a a spot in a lot behind a building.

Photograph of a window display in the WBAP lobby that is advertising toiletries. On the right side of the display is a sign that reads "Now on TV "Date with Judy" 10:30 A.M. Saturday's for McKesson & Robbins WBAP-TV Channel 5 Star Telegram Station." The rest of the window features different sections and signs for different toiletry products. There is a display of a Tawn Travel Kit, a sign advertising Ora denture cleanser, a sign advertising other Tawn products, and a sign advertising Tartan suntan lotion. Other products in the display include Calox tooth powder and Yodora deodorant.

Photograph of a slide that reads "The Syncopated Clock." The text is white on a black background.

Photograph of a printed paper featuring a phone number. The paper is taped against a wall.

Photograph of Margaret McDonald with a group of polio patients on set. Everyone is seated in a semicircle formation. The set is enclosed by fake walls and a window. A landscape is visible through the window. There is a picture hanging on a wall to the left. There are tall, patterned curtains hanging in the background and checkered tiles on the floor. In the foreground are two television cameras and camera operators.

Photograph of two women standing behind a table covered in a patterned table cloth. On the table, there is a large floral centerpiece. Behind them are kitchen cabinetry and a stove covered in pots and dishes. The woman to the left is wearing a decorative headpiece, a dark-colored dress, a necklace, a watch, earrings, bracelets, and a flower corsage pinned to her chest. Her hair is light-colored, short, and wavy. The woman to the right is wearing a dark-colored dress with buttons, necklaces, earrings, and a watch. Her hair is dark, short and curly. They are slightly facing each other while having a conversation.

Photograph of a WBAP camera filming a race. The camera is located in the foreground of the right side of the image and is at a higher elevation than the road where the race is taking place. At the lower elevation, there are cars parked in a line along the road and there are spectators standing on the edge of the road to watch the race. Above the spectators is a string of numbers and there are more numbers on the ground. There are six cars driving on the road and they are blurry because they are in motion. The road is located in the middle of a field that is flat and has very little brush.

Photograph of Doc Rhuman sitting with a group of unidentified people at a table in a kitchen. There are many plates and cups and a WBAP microphone on the table. Rhuman is speaking into a WBAP microphone and having a conversation with them. There are three people sitting on the left side of the table and four people sitting on the right side of the table, with one woman standing behind the group. She is holding a coffee-kettle on one hand while holding a cup with the other. Everyone else is holding a small book. The kitchen is covered in a printed wallpaper and there are windows above the sink and on the right wall that have dark curtains. The sink is on the back wall and the oven, which has a Vent-a-Hood, is on the right wall. Everyone is dressed formally.

Photograph of Bobby Peters and another man on set. The unidentified man wears a striped suit with a bow tie, and Peters wears a light-colored suit, a striped shirt, a patterned tie, hat, and shoes. Peters is standing inside a wooden tower and having a conversation with the unidentified man. Behind them is a backdrop showing the sky full of clouds. Another backdrop showing buildings is visible to the right of the image. A WBAP-TV camera operator and a boom pole with a microphone can be seen to the right of the image.

Photograph of a Pet Milk display in a grocery store that is advertising a contest. There are stacks of Pet Milk next to a wire basket that is full of cans. A sign above this basket reads "Win Free Prizes Nothing to Buy Big Guessing Contest Guess how many cans of Pet Milk are inside the wire Winners Announced Sat. May 5th 8P.M. Deposit your guess here". Above this sign is another sign that lists the prizes for first, second and third place in the contest and the prizes are all types of ham. There is a box on the left side of the display that has a slit in the top and a sign on the side that reads "Deposit your guess here" with an arrow. Above this on the stack of cans is a price tag that reads "Pet Milk 2 cans for 27¢" and on the stack on the right side there are various advertisements for the product. In front of the wire basket is an advertisement for the television show 4 Star Revue that reads "Good Buys- In this store you bet! and laughs- "got a million of 'em" on our T-V show for Pet. 4 …

Photograph of a woman posing in a mirror. She is holding her dress up to reveal her legs and smiling at her reflection. Her right leg is positioned forward and her chin is tilted up.

Photograph of a front view of audience members sitting in rows of folding chairs and facing the stage. There are lights hanging from the ceiling and cords near the front. There are also glass windows into rooms filled with people. The floor is covered in checkered tiles, and there is an exit sign to the left by a doorway. In the center of the image, there is a clock on the wall.

Photograph of a slide for Bandera Hat Co. with an illustration of a rope. Behind the slide is a dark background.

Photograph of the exterior of a building identified as Hutchison Pipe & Waste Material Co. The building is box-like with cars and industrial vehicles parked next to it. Another building and a pile of waste materials can be seen in the background. There are power lines above the buildings, and a tree is visible to the far right.

Photograph of a front view of audience members sitting in rows of folding chairs and facing the stage. There are lights hanging from the ceiling and cords near the front. There are also glass windows into rooms filled with people. The floor is covered in checkered tiles, and there is an exit sign to the left by a doorway. In the center of the image, there is a clock on the wall.

Photograph of a woman standing to the left, staring at the man who is looking down. She is wearing a dark-colored dress, heels, and earrings. Her hair is dark, short and curly. The man is wearing glasses, suits, a white shirt, and a patterned tie. Between them, there is a board on an easel depicting a house with text that reads "target area." Three women stand behind the man. Two of the women appear to be dressed as nurses. The woman standing in the middle is wearing a shirt and a skirt. They all have their hair in an updo. A couch is visible behind them. There is a table covered with a table cloth to the left. A plant and sheets of paper can be seen on the table. Behind them, there is a patterned background. A WBAP-TV video camera is visible to the right of the image.

Photograph of a printed paper that reads, "Pulling Power is greater from Classified Ads in the Fort Worth Star-Telegram" and "The newspaper with the largest circulation in Texas. Over 236,000 daily. Over 215,000 Sunday" with an illustration of a bird pulling an earthworm out of the ground. The print is taped against a wall.

Photograph of Doc Rhuman interviewing a man in front of a small lake. The lake is very narrow and is in the middle of a field. The men are standing on the bank of the water and are both wearing white button up shirts with khaki pants and cowboy hats. Rhuman is holding a microphone out to the other man with one hand and has his other hand on his hip. The microphone is plugged into a box that is sitting in front of the men.