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An Investigation of the Importance of the Art of Hand Lettering in the Field of Advertising Art (open access)

An Investigation of the Importance of the Art of Hand Lettering in the Field of Advertising Art

This thesis concerns the utility of including the art of hand lettering in a curriculum of a university advertising art program. Data secured from 155 questionnaires sent to 266 advertising firms in five states were analyzed by simple descriptive statistics including frequency counts and percentages. Two hypotheses were examined, and it is concluded that hand lettering is still needed in advertising art and should be taught in university art programs.
Date: August 1977
Creator: Greer, Hiram V.
Object Type: Thesis or Dissertation
System: The UNT Digital Library
Railroads in Oklahoma (open access)

Railroads in Oklahoma

Book discussing the history of the railroads in Oklahoma, including stories of individual railroads and their effects on the Indian population in the state. Index begins on page 164.
Date: 1977
Creator: Hofsommer, Donovan L.
Object Type: Book
System: The Gateway to Oklahoma History
Geography of Oklahoma (open access)

Geography of Oklahoma

Historical book discussing the geography of Oklahoma, including the climate, physical environment, minerals composition, and the evolving cities and transportation system; the book also contain maps to illustrate the temperature ranges, population, etc. Index starts on page 175.
Date: 1977
Creator: Morris, John W.
Object Type: Book
System: The Gateway to Oklahoma History