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An Investigation of the Importance of the Art of Hand Lettering in the Field of Advertising Art (open access)

An Investigation of the Importance of the Art of Hand Lettering in the Field of Advertising Art

This thesis concerns the utility of including the art of hand lettering in a curriculum of a university advertising art program. Data secured from 155 questionnaires sent to 266 advertising firms in five states were analyzed by simple descriptive statistics including frequency counts and percentages. Two hypotheses were examined, and it is concluded that hand lettering is still needed in advertising art and should be taught in university art programs.
Date: August 1977
Creator: Greer, Hiram V.
System: The UNT Digital Library
Food Habits of Stoneflies (Plecoptera) in the Gunnison and Dolores Rivers, Colorado (open access)

Food Habits of Stoneflies (Plecoptera) in the Gunnison and Dolores Rivers, Colorado

Gut contents of 2,500 stonefly nymphs, comprising 10 species, from the Gunnison and Dolores Rivers, Colorado were examined from Dec., 1974-Oct., 1975. Perlidae species were carnivorous feeding primarily on chironomids, mayflies and caddisflies. Seasonal patterns of ingestion and preference varied among species and predator sizes and between rivers. Early instar polyphagous species utilized detritus in the fall, eventually shifting to carnivorous habits as they grew through winter-spring. Pteronarcids fed predominantly on detritus. Dietary overlap of predators was greatest in the Gunnison River, with subtle mechanisms such as prey species and size selectivity, temporal succession and seasonal shifts to detritus-plant material in some, providing reduction of competition. A more complete partitioning of prey resources was evident in the Dolores River.
Date: August 1976
Creator: Fuller, Randall L.
System: The UNT Digital Library
A Study in Human Resources Utilization: A Critical Examination of the Role of the Self-Concept in the Vocational Choice Process of College Students (open access)

A Study in Human Resources Utilization: A Critical Examination of the Role of the Self-Concept in the Vocational Choice Process of College Students

The specific problem confronted by this dissertation research is this: Do college students who are quite decided about their vocational choices have more developed and implemented self-concepts than do college students who are quite undecided about their vocational choices? If the decided students have more developed and implemented self-concepts than the undecided students, it can be logically reasoned that the developing and implementing of the self-concept is essential in the vocational choice process of college students. The purpose of this study is to resolve the problem concerning the possible self-conceptual differences between highly decided and highly undecided college students.
Date: December 1971
Creator: Davis, Jefferson Jackson
System: The UNT Digital Library