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Degree Department
Department of Marketing
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Department of Merchandising and Digital Retailing
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Marketing
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Perceptions of Work Group and Managerial Behaviors as Antecedents of a Salesperson's Commitment, Performance, and Turnover
Effects of Perceived Quality, Product Category Similarity, and Brand Breadth on Consumers' Perceptions of Brand Extensions: Tests of Categorization Theory and Cognitive Response Theory
Determinants and Outcomes of Salespeople's Coping Style
Development and Testing of a Resource-Based Theory of International Entry Mode Choice
Threat to Health or Exuberant Well-Being: Which Best Explains Wellness Behavior?
"I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth
Developing an Integrated Supply Chain Costing Approach for Strategic Decision Making
Problem Recognition in the Homeostatic Process of Consumer Decision Making: Its Definition, Measurement and Use
An Exploratory Field Study of Adolescent Consumer Behavior: The Family Purchasing Agent
An Analysis of the Impact of a Behavioral Style Awareness Training Program on Retail Sales Effectiveness of Commission Sales Personnel in a Major Department Store Chain in the Southwest
An Empirical Investigation of the Structural Form and Measurement Validity of the Hill Inventory
Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers
An Interpretive and Postulational Model for Perception and Adoption of Innovation
Retail Image Dimensions: An Empirical Analysis
Legal Service Marketing: An Exploratory Study of Attorney Attitudes in the State of Texas
Supply Chain Network Evolution: Demand-based Drivers of Interfirm Governance Evolution
An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations: the customer's perspective.
An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption.
Innovation Teams: an Empirical Examination of the Relationship of Team Climate and Development Strategies in Consumer Packaged Goods Industries
Using Your Imagination to Pursue Goals: Diminishing the Effects of Visceral Temptations
Saving Face: A Cross-Cultural Investigation of Retail Patronage in Consumers' Skincare Purchase Decisions
A Model of Salespeople's Training Attitudes and Related Outcomes
Influence Impacting Female Teenagers' Clothing Interest: a Consumer Socialization Perspective
An Exploratory Analysis of the Food Consumption Behavior of Up-scale Asian-American Consumers
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