Prior research has examined entrepreneurial businesses spatially located in the physical or offline context; however, recent radical information and technological breakthroughs allow entrepreneurs to launch their businesses completely online. The growth of the online business industry has been phenomenal. Predictions for worldwide online sales estimate it to reach $2 trillion in 2016. Virtual entrepreneurship refers to the pursuit and exploitation of opportunities via virtual platforms. Web 2.0 cybermediaries offer web-based platforms that function similarly to traditional intermediaries in a virtual setting and minimize barriers to entry for virtual entrepreneurial firms. The use of such cybermediaries with increasing success suggests an implicit shift in the dominant logic that typically underpins the functioning of entrepreneurial firms operating in the physical world. In this relatively uncharted territory, marked by a focus on profit, cooperation, collaboration and community, three ideal-type institutional logics i.e. Market, Corporation and Community, blend together. It is posited that a Virtual Entrepreneurial Logic guides the norms, behaviors, and practices of entrepreneurial firms operating via these virtual platforms. This raises the question whether the blending of three ideal-type logics leads to the existence of different antecedents of performance. A business model antecedent addressing the economic dimension, a community antecedent addressing the …

Overall my dissertation work tries to capture a holistic view of the various complex interactions that occur in technology development, implementation, adoption and diffusion, in the context of three industries by examining issues that arise due to regulation of technology. Essay 1 focuses on the social media industry, which is in the early stage of the industrial life cycle, and is the foci of government attention for its ill effect on society. Results from the study (N= 647 employed adults in the US) supported hypotheses related to the antecedents and outcomes of platform utilization in the context of the three regulation dimensions. Essay 2 focuses on the automotive industry, which is in the growth stage of the industrial life cycle. Here the focus is on electric vehicles (EV) transitioning from the niches to the main market. Results from the longitudinal study (N = 429) support the moderating role of political activism on innovation capability of manufacturers and presence of ancillary services in the diffusion of different types of electric vehicles in the US market. Essay 3 focuses on the US healthcare industry, reflecting mature stage of industrial life cycle, yet also characterized with high cost and fragmentation of service. The …