As social interactions increasingly become exclusively online, there is a need for research on the role of identity and social identity in online platforms. Drawing on Symbolic Interactionist approaches to identity, namely Social Identity Theory and Identity Theory, as well as Signaling Theory, this study argues that actors will selectively use religious language to signal their credentials to an audience for the purpose of garnering prosocial behavior in the form of donations to their fundraising campaign. Using latent semantic analysis topic models to analyze the self-presentations of crowdsourcing campaigners on GoFundMe.com, this study found evidence for the presence of signaling to a religious identity online as well as a significant difference in the presentation of need for campaigns originating in areas with high reported religiosity compared to campaigns from areas of low religiosity. In comparison to other campaigns, campaigners engaging in religious signaling were significantly increasing their donations. I suggest that strategically chosen religious topics in online crowdfunding is an example of low-cost identity signaling and provides insight into how signaling happens online and the potential outcomes resulting from this cultural work.

Little is known about the mechanisms by which extracurricular participation in high school influences educational attainment in young adulthood. Also limited is an understanding of the different types of extracurricular participation and how various activities may manifest within the relationship. The purpose of this study was to examine the link between high school extracurricular participation and educational attainment, with social capital, parental expectations, and academic achievement presented as mediators. Additionally, the present study will explore socioeconomic differences in the proposed relationships. The sample consisted of 5,239 ninth through twelfth graders from the National Longitudinal Study of Adolescent Health (Add Health). Structural equation modeling (SEM) and multiple-group SEM were used to test pathways. Extracurricular participation was categorized into sports participation, non-sport participation, mixed participation (including both sport and non-sport), and no participation. Social capital, a latent factor, was measured by the latent variables of family and school capital. Various indicators of family closeness and inclusion of school culture from survey items operationalize social capital. Parental expectations, another latent factor, was measured by one survey indicator using the question of how disappointed would your resident father and mother be if you did not graduate from college. Academic achievement was measured by grade …