Wayfinding is the process of using one or more tools to move from one location to another in order to accomplish a task or to achieve a goal. This qualitative study explores the process of wayfinding as it applies to locating information in a public library. A group of volunteers were asked to find a selection of items in three types of libraries-traditional, contemporary, and modern. The retrieval process was timed and the reactions of the volunteers were recorded, documented, and analyzed. The impact of various wayfinding tools-architecture, layout, color, signage, computer support, collection organization-on the retrieval process was also identified. The study revealed that many of the wayfinding tools currently available in libraries do not facilitate item retrieval. Inconsistencies, ambiguities, obstructions, disparities, and operational deficiencies all contributed to end-user frustration and retrieval failure. The study suggests that failing to address these issues may prompt library patrons-end users who are increasingly interested in finding information with minimal expenditures of time and effort-may turn to other information-retrieval strategies and abandon a system that they find confusing and frustrating.

This research investigated banner ads on the World Wide Web, specifically the types of messages used in those ads and the effectiveness of the ads as seen by their intended audience. The focus was on health-related banner advertisements targeting senior citizens. The study first sought to determine the frequency of appearance of those ads when classified into categories of compliance-gaining tactics provided by research scholars. Second, the study explored the relative perceived effectiveness among those categories. Two graduate students from a Central Texas university sorted text messages into predetermined compliance-gaining categories. Chi square tests looked for significant differences in the frequencies of banner ads in each category. Forty-five senior citizens from the Central Texas area completed surveys regarding the perceived effectiveness of a randomly ordered, randomly selected set of categorized banner ads. A repeated measures test attempted to determine whether some compliance-gaining strategies used in health-related banner ads were perceived as more effective than others. The hypothesis stated that there would be differences in frequencies of compliance-gaining strategies used among the compliance-gaining categories in health-related banner ads for senior citizens. The hypothesis was supported. The research question asked if some categories of compliance-gaining strategies used in health-related banner ads were …

It is attempted with this dissertation to draw an explanatory interdisciplinary framework to clarify the causes of systemic corruption. Following an intense review of political sciences, economics, and sociology literatures on the issue, a complex systems theoretical model is constructed. A political system consists of five main components: Society, interest aggregators, legislative, executive and private sector, and the human actors in these domains. It is hypothesized that when the legitimacy level of the system is low and morality of the systemic actors is flawed, selected political, social and economic incentives and opportunities that may exist within the structure of the systemic components might -individually or as a group- trigger corrupt transactions between the actors of the system. If left untouched, corruption might spread through the system by repetition and social learning eventually becoming the source of corruption itself. By eroding the already weak legitimacy and morality, it may increase the risk of corruption even further. This theoretical explanation is used to study causes of systemic corruption in the Turkish political system. Under the guidance of the complex systems theory, initial systemic conditions, -legacy of the predecessor of Turkey Ottoman Empire-, is evaluated first, and then political, social and economic factors …