My thesis provides evidence supporting a theory asserting that the high level of competition that exists between motor carriers operating within long-haul trucking is the most significant factor contributing to the continuously high driver turnover rates affecting the entire logistics industry. I explore how long-haul truck drivers internalize the conflict between their identity and the aggressively competitive environment within which they work. Social science authors, industry reports, and truck driver feedback from my own ethnographic study are analyzed for contexts in order to explore the current operating definition of success for motor carriers in both monetary and human terms.

Craft beer as a cultural phenomenon coincided with the revitalization of downtown Denton, Texas. Much of the existing literature on craft beer and its relation to place focuses on breweries rather than bars. This exploratory study aims to explain why people consume craft beer, what factors influenced its popularity in Denton despite little beer production, and to explore considerations for the promotion of Denton as a craft beer destination and making downtown an inclusive space. Data was collected through interviews, participant observation, and a survey. Findings indicated that craft beer consumption in Denton is largely related to perceptions of community, localism, and knowledge seeking. The ethos of the craft beer industry closely aligned with participants' perceptions of Denton as a city.

Anthropology is an underrepresented subject in precollegiate education. Despite concerted institutional efforts through organizations such as the American Anthropological Association (AAA), there has not been significant growth in the field. Although the field of anthropology has not shown significant growth at the precollegiate level, there does exist a presence of precollegiate anthropology, especially through the International Baccalaureate Organization (IBO) and standalone courses at schools at the elementary through high school level. Many of these standalone courses were created by an individual teacher. This applied thesis used anthropological methods to identify if a social network exists among precollegiate anthropology teachers while also examining how the AAA can create and/or facilitate a stronger community of precollegiate anthropology teachers. Linking to institutions such as the Advanced Placement program in addition to IB may create the critical mass to encourage a positive feedback loop which produces more anthropology students at the college level and more individuals who create standalone courses. With a growth in precollegiate programs, the existing social networks within and outside the AAA will grow.

The North Platte Natural Resources District (NPNRD) is one of 23 quasi-governmental organizations in the state of Nebraska that are organized by river basin and are responsible for the management of groundwater. Conversely, the state's surface water is governed by the Nebraska Department of Natural Resources under the system of prior appropriation. This study uses Foucauldian neoliberal governmentality and a contrasting theory of 'meandering' to explore the conflicting beliefs, perceptions and values that form the foundations of different notions of 'efficiency' as it pertains to water use and management in NPNRD while a political ecology lens is used to situate local perceptions within the regional context of the Platte River Basin. Study findings ultimately point to the remaining 'disintegration' of water governance despite the state's efforts to create legislation that seeks to merge ground and surface water management in practice.

American downtowns were once the place to see and be seen, but the introduction of the shopping mall in the late 1950s challenged this notion and gave the American consumer a different place to spend their time and money. The prevalence of shopping malls has slowly been declining across the country since the beginning of this century, leaving room in the American retail landscape for downtowns to reclaim their status as community and retail centers. Towns across the U.S. are turning to national and local organizations to assist them in revitalizing their downtown districts. Downtown Bloomsburg, Inc. (DBI), a non-profit organization located in the small town of Bloomsburg, Pennsylvania, has been working since 2006 to revitalize its town’s downtown and main street area. The unique findings presented here were derived from a four month long ethnographic study of downtown Bloomsburg merchants and shoppers and are meant to be used by DBI as a supplemental guide for further revitalization of the town.

Keep Denton Beautiful (KDB) is inspired by Keep America Beautiful's model of community engagement to create a clean, beautiful, and vibrant city. The community mural initiative, Artscapes, aims to enliven public spaces, abate graffiti, and inspire community members to keep Denton, Texas, clean and beautiful. The goals of this research project are to understand the impact of Artscapes initiative, community perceptions of public art, and find ways KDB can better align future mural projects with the needs and desires of community members. By talking to artists that have worked with KDB, members of the mural art committee, and community members from the neighborhoods that have existing murals, this research provides input from these three populations to continue creating public art for the Denton community. I discuss the context of my work through Lefebvre's concept of "Right to the City," Rafael Schacter's opposition between sanctioned and non-sanctioned murals, Bourdieu's concept of symbolic and social capital, and David Harvey's work on neoliberalism and the entrepreneurial city.

As a nonprofit located in a nonprofit-dense region in Roanoke, Virginia, Blue Ridge Literacy is among many other organizations competing for similar funding. This qualitative research project explores the reasons why donors give, why they support Blue Ridge Literacy, and what they think their future priorities for giving might be. By examining data from 15 qualitative interviews, this research is able to examine what BRL donors care about and offer suggestions for donor engagement strategies.

This project employs participatory action research methods in efforts to create a community specific environmental curriculum for the high school age youth at the only Jain faith community in the North Texas region. Aligned with the community’s goals, the youth led in deciding, creating, and carrying out initiatives that were aimed at increasing the level of awareness about environmental issues amongst community members. The research done by the youth aimed at looking at environmental issues through the lens of Jain doctrine. The final creation of a curriculum as a living document to be used by the youth in efforts to promote critical thinking skills and class discussion continues the participatory model. The curriculum encourages experiential and interpretative learning, which grants ownership of the topics to the youth themselves and ultimately empowering them to learn more and spread the importance of being environmentally friendly.

Research with local farmers and local food consumers in the North Texas area which captures a contemporary understanding of the challenges and successes present in North Texas local farm-and-food networks. Through ethnographic research methods, including participant-observation and semi-structured interviews, the network of producers and consumers around several farmers' markets were evaluated to understand where the strengths of local food lie, and where networks need development to promote a more stable local food environment. Texas is newer to the trend of farmers' market development, with the local food system developed to foster community, educate, and promote the advantages of locally sourced goods. This research led to the academic discovery of climate adaptive ecological knowledge and farm commodification strategies; which are tools that farmers may use to build greater defense against threats to a farm's livelihood.

Considering the changes the Lake Atitlan, Guatemala region has undergone in the last several years, ODIM (Organization for the Development of the Indigenous Maya) seeks to understand the needs of the San Juan La Laguna and San Pablo La Laguna communities, and to provide competent, culturally-aligned care that is affordable to the Indigenous Maya of this region. Using mixed-methods approaches that incorporate interviews, surveys, graphic anthropology, and evaluation methods, this study investigated (1) the formal and informal health care services (including those offered by ODIM) and how and why they are utilized by local Guatemalans, (2) Guatemalan perceptions and experiences of health, wellbeing, and illness to understand how they might influence health related behavior, and (3) community health care needs and how ODIM can fill those needs. These objectives served to inform key stakeholders of current gaps in healthcare services, provide feedback regarding the ODIM health services and programs, and provide insight into the current health needs in order to ameliorate the burden of disease and illness around Lake Atitlan, Guatemala. This study produced a comprehensive community health profile, and it discusses the current state of health care, explains the local perspectives of health care, and gives direct feedback and …

Situated within the jurisdiction of the Municipality of Tulum and within the Sian Ka'an Biosphere gives the village of Punta Allen a distinctive agency in determining their role in the on-going development of tourism in the region that is not given to other communities in the state. This unique circumstance facilitates a dialogue between the reserve, the municipality, and the business cooperatives of Punta Allen that produce a negotiated living. Through the negotiations with the reserve and Tulum, the lobster fishing and tourism cooperatives are given the opportunity to have a relatively significant role in determining the future of Punta Allen in regards to tourism.

This work describes ethnographic research completed in order to understand how local community members in Denton, Texas define, conceptualize, and speak about sustainability. The goal of this research is to encourage a more representative approach to sustainability initiatives within the City of Denton by uniting community ideas with local governance. Data for this study was collected through semi-structured interviews with residents, participant observation at community meetings, and quantitative survey analysis. Through the use of a Foucauldian framework for analysis, in conjunction with David Harvey's "entrepreneurial city," and work done in the field of environmental justice, this study highlights a potential link between neoliberal approaches to city governance and community perceptions of sustainability. This research concludes by calling for more representation of all community members within local sustainability initiatives, and provides several suggestions for how this can be achieved.

The Blue Flag program is a French international eco-award for beaches, marinas, and tour boats. With a set of 33 criteria required for obtaining the award, the Blue Flag program has sites all over the world, but none in the United States. The American Shore and Beach Preservation Association (ASBPA) sought to change that and provided an opportunity for locations in the U.S. to apply for the award. One of those applicants was the Galveston Island Park Board of Trustees in Galveston, Texas. This thesis focuses on data obtained for the park board through a survey to determine beachgoer support and interest in the Blue Flag program. Data was collected through the use of a survey and ad hoc interviews during the summer of 2021. Examined through various theoretical lenses, the data was analyzed to determine its impacts on the local community, and its relationship with other historical conservation projects. The results for this project were provided through a paper report and presentation on the findings to the client and presented at the ASBPA National Coastal Conference in October of 2021.

This rapid ethnographic study explored how a 'mobile health education' app might impact preschool teachers and students, interact with organizational protocols and policies, and align with the preschool culture. The researcher evaluated the app's early Pre-K content and user experience. With a systems thinking approach, this study revealed the lived-experiences and processes in preschools around Austin, Texas. The outcomes of this study guided the client with more human-centered approaches to researching and designing their apps and services.

This work addresses hurricane preparedness in Escambia County, Florida. It explores preparing for hurricanes as an informal learning process occurring within personal networks and embedded in beliefs, values, and attitudes. Findings reveal that participants learned to prepare from their parents in childhood and improved upon that knowledge through direct experience in adulthood. Later, they passed this knowledge on to their children as well as co-workers. These preparations are embedded in beliefs of self-determination and attitudes of endurance. However, this body of knowledge and their respective practices are not equally accessible to all. Recommendations are provided so local organizations can incorporate local knowledge and practices with preparedness improvement efforts and foster social cohesion as well.

This thesis investigates how to create an environment for organizational change within the Market Research Department at the Gangler Company (a US-based consumer products company). I explore what is influencing the current cultural environment and which of those influencers can be shifted to encourage organizational change toward the “ideal” culture that the organization has identified. Using new institutionalism as the theoretical approach, I discuss the significance of institutional forces (such as the economy and the rise in technology) on the cultural elements (i.e. behaviors, ideas, material artifacts and social structures) in the Market Research Department. Lastly, I show that by understanding those institutional influences, I can better assess what cultural elements can be shifted and which cannot. Of the cultural elements that are able to be shifted, I recommend three interventions that the organization should employ: 1) from a contrive culture to a culture of candor, 2) from a culture of division to a culture of cohesion, and 3) from a culture of knowing to a culture of learning.

Half Price Books, Records, Magazines, Inc. (HPB), fills a unique niche by selling a variety of new, used and rare merchandise primarily in their chain of 116 stores in sixteen states and online. The company has noticed increased mobile device use among customers in their stores while sales have declined in recent years. To remain viable HPB is attempting to adapt to market forces in a timely manner while remaining continually interested in growth and innovation. A major part of adapting, growing, and innovating is the adoption and astute utilization of technology in-store and a more complete understanding of their customers’ activities and preferences. The goal is to make Half Price Books a more technologically savvy destination for shopping, community events, and entertainment. One purpose of this study is to give the company a better idea of how customers use technology in searching for merchandise including information searches generated in-store from mobile devices and how customers use the internet to find merchandise prior to and following their experiences in HPB’s stores. Another important purpose is to also determine what kinds of events such as book signings, poetry readings and other special events customers would like to see at Half Price …

Dancing Rabbit Ecovillage, an intentional community of roughly 70 members in Northeastern Missouri, is working to create societal change through radical sustainable living practices and creation of a culture of eco-friendly and feminist norms. Members agree to abide by a set of ecological covenants and sustainability guidelines, committing to practices such as using only sustainably generated electricity, and no use or storage of personally owned vehicles on community property. Situated within the context of a sustainability study, this thesis explores how Dancing Rabbit is creating a more socially and ecologically just culture and how this lifestyle affects happiness and well-being.

The Energy Assistance Fund (EAF) is a voluntary, nonprofit fuel fund that provides grants to income qualified utility customers in an effort to help those customers avoid electricity service disconnection. The administering utility and the energy industry as a whole is undergoing transformative change, resulting in a projected decrease of fundraising capacity for EAF among its most substantial donor pool - utility shareholders and employees. Utility customers represent a small percentage of EAF donors, despite the significant size of the customer base. Through a series of ethnographic interviews and secondary research, this thesis seeks to understand the demographics and motivations of utility customers who donate to EAF in order to help improve EAF’s fundraising strategy and donor solicitations to eventually grow customer donations. The goal of EAF is to maintain or grow donations from 2014 levels so the Fund can continue to serve income qualified customers facing energy poverty. This thesis provides a contextual review of fuel funds; challenges faced by the energy and utility industry; the politics and culture of energy; as well as nonprofit sector fundraising challenges and cultures/motivations of giving. This thesis includes client deliverables such as thick description of donor motivation, motivation themes and a donor …

Climate change is a growing problem for those living in the Himalayas, threatening water availability and livelihoods. This research seeks to explore the various factors contributing to water shortage and the factors leading to perceptions of water shortage in Himachal Pradesh, India. This thesis explores data collected from 50 interviews conducted in summer 2019 and seeks to understand why participants of these interviews indicated that they do not experience water shortage. The research highlights the importance of further research and needed action in terms of addressing and mitigating the impacts of climate change in the Himalayas of Himachal Pradesh.

Autoimmunity is a modern age medical dilemma which is inextricably linked with emotional stress. Based on semi-structured interviews and participant Adverse Childhood Experiences (ACE) survey results, this study confirms that the autoimmune process may be initiated via psychosocial factors like emotional stress and childhood trauma. Ninety-three percent of participants experienced adversity or trauma in childhood, and 50% of participants talked about a period of prolonged stress that preceded the onset of their condition. This study also confirms the intimate and satisfactory relationship developed between patients and complementary and alternative (CAM) practitioners, who invite patients to be co-producers of health and holistically address patients' minds, bodies, and souls. Finally, this study demonstrates the incredible resiliency of people diagnosed with autoimmune conditions and how they find healing and meaning post-diagnosis.

This thesis describes a research study to understand the current state of human trafficking data collection practices and reporting in the province of Alberta, Canada, and gather end-user design considerations for cyberinfrastructure that will enable data sharing between multiple and diverse stakeholders. The research also examines the barriers to change and the needs of stakeholders to improve the collective understanding of human trafficking in the province. Virtual semi-structured interviews were conducted with nineteen organizations including law enforcement and community serving non-profit agencies. While the research resulted in design considerations for a cyberinfrastructure prototype, findings revealed the complexity of the human trafficking ecosystem in Alberta and suggestions for how the community of stakeholders can shift towards a sustained collaborative data sharing culture. This study responds to the need to collect actionable data from multiple sources to reflect the prevalence and context of human trafficking more accurately.

This study incorporated a community based assessment with a focus on community based tourism in Kalache and Hulgol, India. Kalache and Hulgol are two agrarian based communities located in the environmentally significant region of the Western Ghats. Each of these communities has considered community based tourism as a means to reduce urban youth outmigration, to diversify economic resources, and to encourage the empowerment of women. The primary goals of this study were to understand the community issues and objectives, to determine the level of support for tourism development, to determine participant attitudes toward tourism, and to determine the obstacles to tourism development. The findings of this project address the complexity of operating in the tourism industry, the impacts of tourism, and the use of community based tourism models in support of sustainable tourism.

This thesis builds upon several theoretical ideas. The first of which is the anthropologists’ transition into the corporate context and the particular type of skills and value that someone with anthropological training can bring to operations management. As anthropology is relatively new and unfamiliar to corporations, anthropologists are often hired without explicit knowledge of how they will address organizational problems. Frequently, this incremental relationship building between the anthropologist and the organization leads to shifting project goals which come only after the anthropologist is able to reveal initial findings to someone who has the power to grant the anthropologist further access to employees and company information. This refocusing comes from a building of trust that is crucially important for the anthropologist’s ability to identify social issues, which is the anthropologist’s expertise. In order to develop the context of this project the following paragraphs will explain in more detail and expand into particular cases in which anthropologists have helped organizations to identify and manage social, organizational problems. As a relationship needs to be built between the anthropologist and the organization, here I argue that there needs to be continual relationship building between anthropological, design, and management theories to optimally solve organizational problems.