Pages from a press coverage binder including copies of twenty-three news releases published through outlets such as Dallasvoice, D Magazine, Turtle Creek News, radio stations, and NBCDFW. The press covers Passion 4 Fashion a fundraising fashion show presented by Saks 5th Avenue taking place Friday, April 16th, 2010. The event took place in the Rose Room beginning at 8:30 pm with tickets ranging in price from $75-$20. The media coverages were all published in the month of April 2010.

A packet of papers detailing the media projects pursued by LSR in 2010. The front page, titled "Lone Star Ride Fighting AIDS, 2010 Media Coverage", has a black-and-white Lone Star Ride 2010 icon in the bottom right corner. The following pages give copies of proofed media releases and articles in support of LSR detailing the ride event. A unique project includes a line of two wines branded by LSR and sold in Whole Foods Markets.