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The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity (open access)

The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity

Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all Ralph Lauren advertisements appearing in Gentlemen's Quarterly magazine from 1980 to 2000 (N=283). The study finds that Ralph Lauren lifestyle images have become more urban/hip, and that Lauren's advertising is utilizing more nudity, sexual interaction, and homoerotic imagery. By examining Ralph Lauren's shifting brand image via its advertising, this study contributes to a greater understanding of the connection between advertising and a company's brand image.
Date: August 2001
Creator: LaCaze, Tray
Object Type: Thesis or Dissertation
System: The UNT Digital Library
[News Clip: Apple Boutique] captions transcript

[News Clip: Apple Boutique]

Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story.
Date: August 13, 1984, 10:00 p.m.
Creator: KXAS-TV (Television station : Fort Worth, Tex.)
Object Type: Video
System: The UNT Digital Library

Slingback heels

Pumps of black velvet. Peep-toe shoes have heavy antique-style gold embroidery across vamp and sides. Ankle straps of black velvet with gilt metal buckles encrusted with clear rhinestones. Black leather inner lining. 3 1/2" spike heel covered in black velvet. Black leather soles. Inlaid cloth label inside each shoe: "Ralph Lauren / Collection" Stamped on sole of each shoe: "Ralph Lauren / Collection / Made in Italy"; "B / 8" Size: 8 B; 22 cm. long; 9 cm. at widest; 15 cm. at highest; Heel: 8.7 cm. (3 1/2") high along axis with cap.
Date: 1990/1999
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Turtleneck top

Turtle-neck top of gold lamé with 13 1/2" turtle-neck. Ribbed cuffs and hem. Long sleeves. Designer label: Ralph Lauren / Collection
Date: 2008
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Necktie

Man's necktie of navy blue raw silk; bias cut. Four-in-hand style. Tipped in gold silk; interlined. Designer label: Polo / by Ralph Lauren
Date: 1975/1985
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Linen necktie

Man's necktie of navy blue linen trimmed with multicolored striped ribbon crisscrossing diagonally on the blade. Four-in-hand style. Tipped in navy blue; interlined. Designer label: Polo / by Ralph Lauren
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Foulard necktie

Man's repp necktie of navy blue silk in foulard motif of small gray squares with circular centers on dotted background. Four-in-hand style. Tipped in purple; interlined. Designer label: Polo / by Ralph Lauren
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Linen and ribbon necktie

Man's necktie of burgundy linen with green and red plaid ribbon crisscrossed diagonally on the blade. Four-in-hand style. Tipped in navy; interlined. Designer label: Polo / by Ralph Lauren
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library
Envelope for Vogue Pattern #1136 (open access)

Envelope for Vogue Pattern #1136

Vogue American Designer Pattern #1136 by Ralph Lauren to make a dress with a detachable collar, blouson bodice, set-in sleeves, elasticized waistline, including illustrations of the finished pieces and information about sizing and construction on the back.
Date: 1981/1983
Creator: Lauren, Ralph
Object Type: Text
System: The UNT Digital Library

Polo player necktie

Man's repp necktie of navy blue silk in polo player in red and white livery on a brown pony motif with foulard pattern of tiny stirrups. Four-in-hand style. Tipped in purple; interlined. Designer label: Polo / by Ralph Lauren
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Denim necktie

Man's necktie of blue cotton denim with machine embroidered gold polo player on pony logo and double rows of topstitching on blade. Four-in-hand style. Tipped in madras plaid; interlined. Designer label: Polo / by Ralph Lauren
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Polo themed necktie

Man's repp necktie of brown silk patterned in riding helmet with mallets, polo player on pony, and hunting horn elements. Four-in-hand style. Tipped in purple; interlined. Designer label: Polo / by Ralph Lauren
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Blue gingham necktie

Man's necktie of baby blue and white gingham check cotton. Four-in-hand style. Tipped in white; interlined. Designer label: Polo / by Ralph Lauren Retailer label: Neiman-Marcus Content tag: Hand Made / 100% Cotton / RN 41381
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Jacket

Jacket of plum/gray heather wool in western-inspired style with looped brown silk cord trim. Single-breasted with rounded notched lapels; long suit sleeves. Two patch pockets at front sides and one patch pocket left breast. Single self-covered button closure. Plum synthetic lining. Designer label: Ralph Lauren Retailer label: Neiman-Marcus
Date: 1970/1980
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Pink gingham necktie

Man's necktie of pink and white gingham check cotton. Four-in-hand style. Tipped in white; interlined. Designer label: Polo / by Ralph Lauren Retailer label: Neiman-Marcus Content tag: Hand Made / 100% Cotton / RN 41381
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Foulard necktie

Man's necktie of black silk in foulard floral-inspired white dot motif. Four-in-hand style; Untipped; interlined. Designer label: Polo / by Ralph Lauren Retailer label: Neiman-Marcus Content tag: Imported / Fabric / All Silk / Weighted / Up to 40% / RN 41381
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Blue linen necktie

Man's kipper necktie of royal blue linen. Four-in-hand style. Tipped in gold silk; interlined. Designer label: Polo / by Ralph Lauren Retailer label: Neiman-Marcus Content tag: 100% Irish Linen / Imported Fabric / RN 41381
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Plaid necktie

Man's necktie of brown, navy blue and cream cotton plaid. Four-in-hand style. Tipped in white; interlined. Designer label: Polo / by Ralph Lauren Retailer label: Neiman-Marcus Content tag: Hand Woven / 100% / Indian / Cotton / RN 41381
Date: 1975/1985
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Burgundy repp necktie

Man's repp necktie of burgundy silk. Four-in-hand style. Untipped; interlined. Designer label: Polo / by Ralph Lauren Retailer label: Neiman-Marcus Content tag: Hand Made / Imported / Fabric / All Silk / Weighted / Up to 40% / RN 41381
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Necktie

Men’s tie of course wild silk in bright pink with hints of navy, green, and gold. Navy blue lining.
Date: unknown
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Polo player necktie

Man's repp necktie of navy silk in a light gray polo player on pony motif. Four-in-style. Tipped in purple; interlined. Designer label: Polo / by Ralph Lauren Retailer label: Neiman-Marcus Content tag: Imported / Fabric / All Silk / Weighted / Up to 40% / RN 41381
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Gray flannel necktie

Man's necktie of gray wool flannel with a red machine embroidered polo player on pony logo on the blade. Four-in-hand style. Tipped in purple fabric; interlined. Designer label: Polo / by Ralph Lauren Retailer label: Neiman-Marcus Content tag: 100% Wool / Hand Made / Imported / Fabric / RN 41381
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Wool necktie

Man's necktie of wool/silk blend in navy blue stripes with narrow gold and red stripes. Four-in-hand style. Tipped in purple; interlined. Designer label: Polo / by Ralph Lauren Retailer label: Neiman-Marcus Content tag: Hand Made / 70% Wool / 30% Silk / RN 41381
Date: 1975/1985
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library

Polo player necktie

Man's wide repp necktie of black silk in motif of polo players in red livery on silver ponies. Four-in-hand style. Tipped in navy; interlined. Designer label: Polo / by Ralph Lauren Retailer label: Neiman-Marcus Content tag: Imported Fabric / All Silk / Weighted Up to 40% / RN 41381
Date: 1980/1989
Creator: Lauren, Ralph
Object Type: Physical Object
System: The UNT Digital Library