This article studies to what extent a theater serves as a focal point for community development, and whether that sense of community leads to more loyal patrons who are more likely to attends hows and donate to the theater.

This article examines the relative impacts of the five senses on team identity and team loyalty.

This article extends evaluative conditioning research by examining how differences in emotional ability impact implicit and explicit attitude formation from conditioning.

Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.

Article presents a sample of dynamic interactive visualizations of relatively complex quantitative topics in statistics, operations management, and management science and discuss their implications for pedagogy for undergraduate and graduate students.

Article asserts that visual imagery is one of the most important methods of communicating with consumers, but scholars have generally neglected the role of different forms of visual imagery (representational and abstract). The authors demonstrate that prevention-focused versus promotion-focused mindsets guide the interpretation of meanings conveyed by representational versus abstract visual imagery as a nonverbal means to achieve regulatory fit.

Article describing the strategic motivations and critical factors involved in the competition-based evolution of smart home ecosystems from early to growth phases, leading to a decision among the largest competitors to engage in coopetition.