Following Ajzen/Fishbein's 1980 Theory of Reasoned Action, influences of hospitality students' external variables (age, gender, university classification, and work experience) on computer attitudes, and relationships between computer attitudes and intentions to learn and use computers were tested. A sample of 412 hospitality students completed two measurements: Loyd/Gressard's 1984 Computer Attitude Scale, and Behavioral Intentions to Learn and Use Computers. Males and females had positive computer attitudes. Graduates had more positive computer attitudes. No interaction effect existed between gender and classification. No relationships existed between age and work experience on computer attitudes. Computer attitudes positively correlated with intentions to learn and use computers. Results supported the Theory of Reasoned Action. External variables partially influence attitudes and attitudes influence intentions.

This study was conducted to determine which incentive programs best influence young workers in corporate casual restaurants. The server and bar staff of the Chili's division of Brinker International, Inc. were surveyed in 18 stores in the Dallas area. From the sample. 356 usable surveys were received. The study was designed to obtain feedback about existing and future incentive programs that will enhance development of a positive working environment, along with higher productivity and a lower turnover rate.