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Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture
This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Date:
April 1, 2012
Creator:
Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
System:
The UNT Digital Library
Impacts of sustainable value and business stewardship on lifestyle practices in clothing consumption
This article tests the sustainable Values and Lifestyles Scale (VALS) framework by identifying the sustainable value and lifestyle practices, and examining the impacts of business stewardship on consumer sustainable practices.
Date:
October 26, 2015
Creator:
Hyun-Nam Lee, Stacy; Kim, Haejung & Yang, Kiseol
System:
The UNT Digital Library