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The Path to Loyalty Among Theater Patrons: The Importance of Interaction and a Sense of Brand Community
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This article studies to what extent a theater serves as a focal point for community development, and whether that sense of community leads to more loyal patrons who are more likely to attends hows and donate to the theater.
Date:
2015
Creator:
Shaomian, Armen & Heere, Bob
System:
The UNT Digital Library
Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty
This article examines the relative impacts of the five senses on team identity and team loyalty.
Date:
2013
Creator:
Lee, Seunghwan; Heere, Bob & Chung, Kyu-soo
System:
The UNT Digital Library