BMA Innovation Consulting is committed to serving consumers products that can play a more meaningful role in household cleaning. So far, their innovation department has used psychology-based principles and approaches that have helped them understand consumers’ preferences, attitudes and claimed needs in household cleaning. That said, little information has been collected on the active role that products play or could play as participants in the everyday dynamics of US consumers. An anthropological approach to the study of U.S. kitchens, as an important center of family interaction in U.S. households, should yield important insights to the design and development of products that can more effectively and more actively participate in those dynamics. With this project I am fundamentally proposing a new approach to the identification of critical product design requirements. Figure on the right shows the key differences between the psychology-derived principles the organization is mostly using today vs. the anthropological lenses through which I will be conducting my research. Overall, I will be leveraging existing knowledge in the “individual desires” realm, connecting it to the collective situation & cultural context within which “cleaning action” emerges.

Dancing Rabbit Ecovillage, an intentional community of roughly 70 members in Northeastern Missouri, is working to create societal change through radical sustainable living practices and creation of a culture of eco-friendly and feminist norms. Members agree to abide by a set of ecological covenants and sustainability guidelines, committing to practices such as using only sustainably generated electricity, and no use or storage of personally owned vehicles on community property. Situated within the context of a sustainability study, this thesis explores how Dancing Rabbit is creating a more socially and ecologically just culture and how this lifestyle affects happiness and well-being.

Many senior citizens are surviving on minimal Social Security benefits and as a result, struggle with food security. Metrocrest Services in Farmers Branch, Texas, a suburb of Dallas, is a non-profit organization that provides several food programs to residents of the community including some programs that are specifically tailored to the needs of senior citizens. This project was to provide Metrocrest with an assessment of the food security of their senior clientele as well as other elderly residents of the Metrocrest service area and to evaluate the current senior focused programs. The project utilized qualitative research including both Metrocrest clients and residents who were not Metrocrest clients bot whose demographics were similar. The objectives were to determine the coping skills used by senior citizens in obtaining food, to assess seniors' awareness of the programs offered by Metrocrest, to discover barriers to accessing needed resources and to make recommendations of how programs could be improved or modified if needed. Through my research, I was able to present Metrocrest with a number of recommendations to improve their existing programs. I was also able to recommend some potential new programs that could be designed in conjunction with local senior centers to better serve …

Brand loyalty is a common theme throughout consumer and market research, yet it has not been a major topic among anthropologists. The research presented here is an anthropological exploration of the social and cultural influences on how a unique demographic - millennial males - view their own loyalty to brands. Through the use of qualitative interviews and online surveys, participants provided insight in to how they viewed their favorite brands and how those brands fit in to their lives. After analysis was done on these interviews a number of themes and degrees of attachment were identified and discussed.

This study explored the lived experience of Gen Z adults in a liminal life-stage crisis where the symbolic meaning of health, identity and brands are in transition. Sixteen ethnographic in-home interviews with college students were conducted and analyzed using Geertz's interpretive and Turner's symbolic anthropology. A hermeneutic textual analysis was used to interpret three types of phenomenological data: text, pictures and collages. An "incubation" step was key in the creative interpretation process where the leap from data to abstract themes was made. Environmental circumstances like money, time, resources and social networks change the quality of health, but the fundamental health explanatory system of a young person is a reflection of their family of origin experiences. Women associate health with mental health-independence and empowerment. Men define health as physical health-food and cooking. Skills such as cooking and shopping as well as the consumption of water, cannabis and other complementary products impact health and identity. Three health worldview themes emerged: health as negotiating identity; creating home; and taking responsibility. Implications for branding and public information campaigns to change the health beliefs and practices of young adults are offered. This thesis closes with a reflection on the "research study," the dominant symbol in …

Embarking on a quest to uncover the shared experiences of Latinos with diabetes in the Central San Joaquin Valley is the principal issue discussed in this body of work. Diabetes is estimated to become a serious public health problem, with a current estimate of more than 30 million already afflicted. Engaging in participant-observation at a local clinic serving patients in a Diabetes Education Program and semi-structured interviews with Latinos attending the program, this research explores cultural experiences of diabetes. The primary aim of this research is to answer how health education information is accepted and interpreted based on cultural definitions of diabetes to inform diabetes management strategies.

Corporations, design firms, technology, and furniture companies are rethinking the concept of the ‘workplace’ environment and built ‘office’ in an effort to respond to changing characteristics of the workplace. The following report presents a case study, post-occupancy assessment of an architecture firm’s relocation of their corporate headquarters in Dallas, TX. This ethnographic research transpired from September 2013 to February 2014 and included participant observation, employee interviews, and an office-wide employee survey. Applying a user-centered approach, this study sought to identify and understand: 1) the most and least effective design elements, 2) unanticipated user-generated (“un-designed”) elements, 3) how the workplace operates as an environment and system of design elements, and 4) opportunities for continued improvement of their work environment. This study found that HKS ODC successfully increased access to collaborative spaces by increasing the size (i.e. number of square feet, number of rooms), variety of styles (i.e. enclosed rooms, open work surfaces), and distribution of spaces throughout the office environment. An increase in reported public transit commuting from 6.5% at their previous location to 24% at HKS ODC compares to almost five times the national public transit average (5%) and fifteen times the rate of Texas workers (1.6%) and Dallas-Fort Worth-Arlington, …

This thesis describes a pilot study for a new cultural anthropology initiative at Team One, a US-based premium and luxury brand advertising agency. In this study, I explore the role and meaning of technology among a population of affluent individuals in Southern California through diaries and ethnographic interviews conducted in their homes. Using schema theory and design anthropology to inform my theoretical approach, I discuss socioeconomic and cultural factors that shape these participants' notions of affluence and influence their presentation of self through an examination of their technology and proudest possessions. I put forward a theory of conspicuous achievement as a way to describe how the affluent use technology to espouse a merit-based model of affluence. Through this model of affluence, participants strive to align themselves to the virtuous middle-class while ascribing moral value to their consumption practices. Lastly, I provide a typology of meaningful technology artifacts in the affluent home that describes the roles of their most used tech devices and how each type supports conspicuous achievement.

The intersection of race and space in one neighborhood in Denton, Texas, a college town situated within the greater Dallas-Fort Worth metroplex, reflects the lack of economic opportunities caused by a legacy of racial spatialization. SED, formally known as Solomon Hill, was once a predominately Black enclave; however, the city's population growth has fueled the expansion of the downtown area into neighborhood, transforming it into a hotspot for new investment. As the city rebrands itself in the name of urban entrepreneurialism, SED has become part of revitalization plans that include portraying the neighborhood as part of a cultural district, a tech hub, and an arts district. In order to understand the neighborhood today, we need to first examine its history; therefore, I provide a brief history of racial segregation in SED and examine the power structures that reinforced its marginalization. I then explain how the aforesaid transformation of SED as a cultural district, tech hub, and arts district and the expansion of downtown area into SED is a byproduct of the city's urban entrepreneurialism. Lastly, I discuss the function of the MLK Jr. Recreation Center, and their goals for connecting with the community through program evaluation and development centered around …

Farm to school programs are becoming a popular intervention to address childhood obesity. The hope is to prevent later chronic illnesses such as diabetes and cardiovascular disease that can result from eating high-fat/high-calorie diets that are low in consumption of fresh fruits and vegetables. This study explores the impacts of one such program, Farm to Keiki, on students, their families, and teachers at two Native Hawaiian preschools on the island of Kauaʽi, Hawaiʽi. This program combined lessons about plants and nutrition with gardening at school and tastetesting in the classroom. Rooted in critical medical anthropology, this study utilized a combination of quantitative and qualitative methods to understand these impacts, as well as the historical and cultural contexts that have contributed to dietary changes among Native Hawaiians. Through in-depth interviews and focus groups, families and teachers described how the program encouraged the children to try new foods and eat more produce, and how the children demonstrated new knowledge about plants and healthy eating. Participants also spoke of ways in which their own knowledge and eating habits changed, and families reported carrying over many of the program's activities at home by gardening and preparing meals together. Additionally, participants offered valuable feedback on …

This study explores the role Comunidad Milpa (Milpa) plays in implementing agroecology food systems in Comunidad Pacheco, Argentina. From teaching residents about food cultivation practices, to the importance of a healthy diet and developing relationship with local agroecology producers, the method builds upon the idea of food sovereignty and self-governance. Research conducted for this study focused on obstacles residents encountered while seeking to incorporate local agroecology foods into their diet. Incentives encouraging residents to support area agroecology efforts were also investigated, as well as barriers producers experienced while marketing their products. Design methods used for the investigation included both qualitative and quantitative methods in the form of surveys and interviews with members and participants of Milpa. Data gathered through both methods resulted in identifying the perspective Milpa participants have of the organization, their food practices and choices, and obstacles food producers encounter within the community.

This research is focused on a group of vegan and vegan-curious individuals who are creating, building and maintaining a vegan community of practice in Houston, Texas. Through ethnographic methods, including participant observation, in-depth semi-structured interviews, surveys, quantitative analysis, and use of geographic information systems (GIS), this thesis considers motivations, group hierarchies, core and peripheral membership, practices, beliefs and construction of identity within the vegan community of practice. Further, concepts from the anthropology of religion are utilized in discourse analysis around conversion to ethical veganism, preaching, and religious-ethical beliefs around enlightenment and the principle of ahimsa. Utilizing subcultural studies and social movement theory, this thesis also shows how the vegan community of practice fits into vegan subcultures and the greater vegan lifestyle movement. Finally, as an applied project, deliverables to the client Vegan Society of PEACE includes both personal and structural barriers to veganism which are understood with respect to a race-conscious approach to veganism, and with special consideration given to the capitalist commodification of animals. Suggestions are given and strategies for growth of the community are highlighted at the end of this paper.

This project attempts to describe how a hospice and palliative care partnership program works. Through the assessment of one such program, the researcher sought to find out the essential components of the partnership including how the two partner organizations interact and work together. Data was collected using various methods: document review of organization documents such as newsletters, annual or quarterly reports, brochures and other available literature e.g. materials on organizations’ website and on social media; in-depth interviews with stakeholders of both organizations that included staff and board members; observation of staff working; and participant observation during organization events. The findings of the research shows that in order for organizations to have an effective partnership program in place, both partners need to have strong leadership in place, possess a willingness to learn from each other, maintain regular communication, and visit each other regularly. With this in place, several outcomes of the program are likely such as: increasing advocacy for hospice and palliative care, increasing visibility of the organizations both nationally and internationally, and provides an opportunity for organizations to network with other organizations in their locality in order to achieve partnership objectives. The study further reveals that global collaborations in the …

Using ethnographic research in the form of an outcomes assessment, this project aims to unpack and evaluate the experiences of students and significance of the key concepts shared during the Live Algoma-Improvement Science course/and associated projects during the 2015-2016 and 2016-2017 school years. Through the use of evaluative techniques such as interviews, focus groups, and a survey, I endeavor to both strengthen and inform the work Live Algoma is doing and highlight to the community and other stakeholders the valuable impact of this initiative on the students. As part of the Improvement Science course, students from the Algoma School District were trained on key concepts such as failing forward, PDSA, and ways of being to empower them to better handle individual project management, life challenges, and goal setting. While this project was expansive in overall scope, this outcome evaluation sought to understand the retention and internalization by program participants of key concepts imparted from the Improvement Science course and related projects. The findings provide strategic and targeted insights into the success of the course and opportunities for refinements in future Improvement Science courses and school and community projects with Live Algoma and the Algoma School District.

I led a participatory action research (PAR) project with the staff and homeless clients of Ahope Day Center in Asheville, North Carolina, which was meant to evaluate client satisfaction with services and attitudes about certain issues. Project is led by an inquiry group consisting of members of Ahope staff and Ahope clients. The project is a co-designed, co-implemented, and co-interpreted mixed-method evaluation of Ahope's services, client attitudes about education and the environment, client adaptive strategies, optimism levels, and a mapping of client daily routines. The data was collected through participant observation, document analysis, surveys, a listing activity, and informal interviews. Documents were coded using grounded theory and themes emerged related to the value of the intangibles of security, community, and ‘being seen' at Ahope while some suggestions were also made. Findings included client attitudes indicating the importance of the environment and education to clients, high optimism levels among clients, and a number of suggestions for the improvement of Ahope's services.

The advancement and incorporation of media in daily life continue to grow exponentially as the median age of humanity continues to rise. While there are media literacy education programs targeted toward children and adolescents, older adults are often left out of these initiatives. Based on ethnographic research conducted at two senior centers in Denton, TX, this thesis explores the way older adults analyze and interact with media. Data collection methods include participant observation and semi-structured interviews with senior center members over the age of 65. The research findings highlight how older adults navigate an expanding information society and how they lean on their community for support. These findings laid the foundation for the creation of a media literacy educational seminar given at both senior centers.

This study incorporated a community based assessment with a focus on community based tourism in Kalache and Hulgol, India. Kalache and Hulgol are two agrarian based communities located in the environmentally significant region of the Western Ghats. Each of these communities has considered community based tourism as a means to reduce urban youth outmigration, to diversify economic resources, and to encourage the empowerment of women. The primary goals of this study were to understand the community issues and objectives, to determine the level of support for tourism development, to determine participant attitudes toward tourism, and to determine the obstacles to tourism development. The findings of this project address the complexity of operating in the tourism industry, the impacts of tourism, and the use of community based tourism models in support of sustainable tourism.

Five years ago, a massive earthquake and its subsequent aftershocks rocked the core of Nepal. Recovery from these quakes has been a long and difficult process. This thesis will explore findings from a qualitative evaluation of Lumanti Support Group for Shelter, an NGO in Kathmandu, Nepal that implemented a residential reconstruction program in four peri-urban communities in Kathmandu Valley. These findings are a culmination of 26 semi-structured interviews and document analysis. This research highlights the processes of reconstruction and the forms of resistance that occurred through disaster governance.

This rapid ethnographic study explored how a 'mobile health education' app might impact preschool teachers and students, interact with organizational protocols and policies, and align with the preschool culture. The researcher evaluated the app's early Pre-K content and user experience. With a systems thinking approach, this study revealed the lived-experiences and processes in preschools around Austin, Texas. The outcomes of this study guided the client with more human-centered approaches to researching and designing their apps and services.

The situation of Somali Bantu refugees has been studied in the USA and, to a lesser degree, in the refugee camps of Kakuma and Dadaab, but not in self-settled urban contexts in East Africa. This qualitative study, a needs assessment of the Somali Bantu refugee community in Nairobi, Kenya, contributes towards filling that gap in the literature. Participant observation and semi-structured interviews with both Somali Bantu refugees and staff of refugee-serving NGOs in Nairobi provided rich ethnographic data. Research questions focused on perceived needs and assets of refugees, community support structures, and NGO services available to Somali Bantu refugees. The results of the study showed how systems of marginalization and oppression found within Somalia are reproduced within the urban refugee environment of Nairobi. It also revealed how this marginalization was exacerbated through the systems set up by refugee-serving NGOs. However, the study also demonstrated refugee agency and aspirations, revealing strategies employed by individual refugees to improve their situation as well as multi-local and transnational kinship networks of mutual support.

This thesis builds upon several theoretical ideas. The first of which is the anthropologists’ transition into the corporate context and the particular type of skills and value that someone with anthropological training can bring to operations management. As anthropology is relatively new and unfamiliar to corporations, anthropologists are often hired without explicit knowledge of how they will address organizational problems. Frequently, this incremental relationship building between the anthropologist and the organization leads to shifting project goals which come only after the anthropologist is able to reveal initial findings to someone who has the power to grant the anthropologist further access to employees and company information. This refocusing comes from a building of trust that is crucially important for the anthropologist’s ability to identify social issues, which is the anthropologist’s expertise. In order to develop the context of this project the following paragraphs will explain in more detail and expand into particular cases in which anthropologists have helped organizations to identify and manage social, organizational problems. As a relationship needs to be built between the anthropologist and the organization, here I argue that there needs to be continual relationship building between anthropological, design, and management theories to optimally solve organizational problems.

This project employs participatory action research methods in efforts to create a community specific environmental curriculum for the high school age youth at the only Jain faith community in the North Texas region. Aligned with the community’s goals, the youth led in deciding, creating, and carrying out initiatives that were aimed at increasing the level of awareness about environmental issues amongst community members. The research done by the youth aimed at looking at environmental issues through the lens of Jain doctrine. The final creation of a curriculum as a living document to be used by the youth in efforts to promote critical thinking skills and class discussion continues the participatory model. The curriculum encourages experiential and interpretative learning, which grants ownership of the topics to the youth themselves and ultimately empowering them to learn more and spread the importance of being environmentally friendly.

This paper examines how does within the Pagan community uses social media, specifically Facebook groups, as a way of community building, knowledge gathering, and platform for digital ritual. The research was based on a combination of interviews and observational data gathered from various groups. To help analyze the data gathered, theoretical approaches of both mediatization and materiality are employed to understand how digital spaces are being used as a tool for those within the Pagan community within their religious tool-kit, as well as understanding how digital landscapes are being used in order to conduct ritual.

Climate change is a growing problem for those living in the Himalayas, threatening water availability and livelihoods. This research seeks to explore the various factors contributing to water shortage and the factors leading to perceptions of water shortage in Himachal Pradesh, India. This thesis explores data collected from 50 interviews conducted in summer 2019 and seeks to understand why participants of these interviews indicated that they do not experience water shortage. The research highlights the importance of further research and needed action in terms of addressing and mitigating the impacts of climate change in the Himalayas of Himachal Pradesh.