This study is a reflective analysis of the perceptions of senior executives in family businesses that relate to their personal experiences of having been mentored. The study presents an overview of the topic of mentoring, defines key terms, and identifies questions addressed in the research. The rationale for this study rested on two facts. First, mentoring in non-family businesses constitutes the majority of the literature. That literature supports the importance of mentoring. Secondly, mentoring in family businesses has not been researched.