"The problem with which this investigation is concerned is the determination of the role played by public relations professionals in Texas politics. This exploration of modern campaign technology relies on a survey of related literature, published and unpublished, and on personal interviews conducted in 1968-69 with candidates for public office, party workers, public relations experts, campaign managers and consultants, and media specialists involved in the Texas Democratic Gubernatorial primary campaigns of 1968...the findings show that the public relations professionals are playing an ever increasing role in Texas politics and that their expertise and skills play a particularly important role in political campaigning. The Texas Democratic Gubernatorial primary campaign of 1968 illustrates the widespread use of professional consultants by Texas politicians and indicates that their use has had recognizable consequences for the distribution of power and influence."-- leaf [1].

"This report concludes that the evidence from the analyses seems to support the following propositions in regard to Texas electoral behavior. (1) The 1956 election year was a critical election year in Texas. (2) A pattern indicative of an underlying economic liberalism-conservatism was present in Texas voting patterns from 1944 through 1956, but not after. (3) The Mexican-American and German counties experienced political realignment in 1956 which continued through 1972. (4) The counties affording the most support to the liberal faction shift continuously. (5) The Texas electorate had been in a state of flux since 1956. To date no pattern other than the ethnic group realignment has stabilized. (6) Party-competition in gubernatorial elections has been increasing since 1962. (7) Ralph Yarborough has been the only liberal candidate for a major statewide office to draw support in a high and uniform degree across the state. (8) Ralph Yarborough's base of support has completely shifted since 1952. (9) The Farenthold vote was most closely aligned with that of Donald Yarborough. (10) Socio-economic factors have stronger relationship to Republican, liberal Democratic candidates, and major third party candidates than to conservative Democratic candidates. (11) All evidence form these analyses points to personalism and candidate …