Texas is the leading producer of renewable energy in the U.S, and Dallas-Fort Worth (DFW) is the largest metropolitan area in the state. Texas has a deregulated energy market, with three types of providers: privatized, public-owned, and co-operatives. Privatized providers compete in the deregulated market, and consumers choose between hundreds of electricity retailers. Public-owned providers are owned by the municipality, and electricity consumers that live within the city limits must use the municipal provider. Electric co-operatives operate similarly where customers within the region must use the co-operative, but instead of being owned by the city, co-ops are owned by the members (customers). To date, the availability, cost, accessibility, and outreach of renewable electricity among these provider types remains unclear. For this reason, my research examines the renewable energy market in DFW by asking: (1) Who has access to renewable energy and how do they understand it? (2) How do electricity retailers distribute and make renewable energy available? and (3) If consumers can choose their provider, why do they select certain electricity plans over others? My findings suggest that while many consumers want or are open to using renewable energy, uncertainties surrounding how to find or choose a provider, price, and …