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A Comparison of Elderly Segments on Prepurchase Information Sources
The purpose of this research was to determine if differences exist between the young/old (55-74) and the old/old (75+) regarding external search behavior and the importance of information sources.
Date:
August 1987
Creator:
Utecht, Richard Lee
System:
The UNT Digital Library
Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires
The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nationality, and personality characteristics) in their propensity to comment on the design rather than on other questionnaire issues. An exploratory design was used to satisfy these objectives.
Date:
May 1987
Creator:
Knauber, Ines
System:
The UNT Digital Library