BMA Innovation Consulting is committed to serving consumers products that can play a more meaningful role in household cleaning. So far, their innovation department has used psychology-based principles and approaches that have helped them understand consumers’ preferences, attitudes and claimed needs in household cleaning. That said, little information has been collected on the active role that products play or could play as participants in the everyday dynamics of US consumers. An anthropological approach to the study of U.S. kitchens, as an important center of family interaction in U.S. households, should yield important insights to the design and development of products that can more effectively and more actively participate in those dynamics. With this project I am fundamentally proposing a new approach to the identification of critical product design requirements. Figure on the right shows the key differences between the psychology-derived principles the organization is mostly using today vs. the anthropological lenses through which I will be conducting my research. Overall, I will be leveraging existing knowledge in the “individual desires” realm, connecting it to the collective situation & cultural context within which “cleaning action” emerges.

Storytelling is a practice that is used to pass down important information about culture, environment, and history. From a behavior analytic perspective, the process of storytelling involves contingencies and can be viewed within the framework of the Skinner's analysis of verbal behavior. For each listener, based on their history of learning and experiences, stories enable a unique type of learning about reinforcers, punishers and cultural context. In African American oral tradition, storytelling was and still is important in preserving the identity, safety, and wellbeing of African Americans. The purpose of this project was to inductively explore story telling between youth and elders in an African American community. A training workshop was developed that included an overview of the importance and role of storytelling in the black community and ways for youth to respectfully listen and learn from elders. The participants included two children and one elder. The independent variable was the training package, the dependent measures included the levels of synchronous engagement, the listener behaviors of the youth and the participant voices, that is, the descriptions and reflections of children and elders about the process and outcomes of this project. A multiple probes design across skills with in-vivo generalization check …