The problem with which this investigation is concerned is that of determining whether or not the history of cigarette advertising in broadcasting developed a pattern from which a model could be abstracted and applied to other product advertisements deemed "controversial" in broadcasting. The history of broadcast cigarette advertising is analyzed in an attempt to abstract a model, The .assumption is made that this model could be capable of predicting future regulation or elimination of broadcast advertising of controversial products.

The purpose of this study is to describe Gordon McLendon's contributions to the broadcast profession and to explain why he is regarded as a leader of that profession. There has been no effort to provide a unified statement of the contributions made by him to the broadcast profession. To provide a complete picture of McLendon's contributions to the broadcast profession, an account is needed of his various innovations and activities.

The purpose of this study was to investigate the various aspects of low-power frequency modulation educational broadcasting and to formulate from the findings a guide for the establishment of stations on campuses as exemplified at Oklahoma Baptist University. It is hoped that this report will provide detailed information of interest and value to that university, its staff, its present and future scholars, and to other school and individuals interested in building an educational broadcast facility.

This study was designed to investigate the usefulness of the administration of a Spanish translation of the Peabody Picture Vocabulary Test, Form A, in the language assessment of bilingual children.

It is the purpose of this study to (1) produce a play in an expressionistic style; (2) submit a thesis of analysis; and (3) present the thesis in such a way as to show that an expressionistic style can be applied to a play written for the professional stage in a creative, artistic manner.