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Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores
The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.
Date:
1949
Creator:
Drake, Jerry E.
System:
The UNT Digital Library