Interview with Arthur and Louise Caillet Dieterich, owners and operators of Hermosa Farms, Dallas, Texas. The interview includes the Dieterich's personal experiences about farming in Dallas, education, and establishing Hermosa Farms. The Dieterich's talk about their family backgrounds, Arthur's employment as operator of dairy cooperative with his brother in El Paso, Texas, the effect of the Great Depression on Dallas dairy businesses, milk processing and delivery operations, a typical day on a dairy farm, their change from retail to wholesale business, developing dairy herd, their cooperation with agricultural experiment stations, personnel practices, and civic and trade association activities. The interview includes an appendix with a family history written by Louise Caillet Dieterich.

Interview with Ada Reed and Bob Brewer, owners and operators of A. B. McGill and Company General Merchants. In the interview, the Brewers discuss their family backgrounds, marriage, losses on charge accounts during the Great Depression, the change from clerk-service to self-service operation of the store, the credit business, purchasing clothes at the Dallas fashion market, customer interests, changes in product lines, commercial and residential growth in the Bertram area, using direct mail and radio advertising, their involvement with the Texas Retail Association, factors in developing a successful business, and civic activities. The interview includes an appendix with a flyer, photographs, articles, and letters.

Interview with O. J. Curry, Dean Emeritus of the College of Business at North Texas State University in Denton, Texas, regarding his background growing up on the family farm, his own education, experience as dean and what sort of materials were needed in the business department, staffing difficulties faced there, and changes in the education system over time.