Interview with Ruth Roach Salmon concerning her experiences as a rancher and rodeo performer in Nocona, Texas. Salmon discusses her family background; her work as an extra on a movie western in Excelsior Springs, Missouri; her marriage to Bryant Roach; her employment as a trick rider for Joe Miller's 101 Ranch in Oklahoma; the Miller Brothers' wild west shows; her rodeo tour in Europe in 1914; and her participation in Tom Burnett's European tour in 1924. She also talks about her marriage to Fred Salmon and her entry into ranching at Nocona in 1938; Fred Salmon's family background; ranching activities and shipping cattle to the Fort Worth and Bowie markets; her experiences raising sheep, chickens, hogs, and horses, and a description of the ranch hands.

Interview with Ikard Smith, President and senior chairman of board, Mcclurkan’s, Wichita Falls, Texas. Smith shares concerning his family background; father’s employment with McClurkan’s store in Denton and Krum; father’s experiences opening and managing McClurkan’s store in Wichita Falls, 1907; comments on grandfather W. S. Ikard’s ranching activities in Clay County and relationship with Comanche chief, Quanah Parker; educational and social experiences at Wharton School; entry into business with father, 1946; expansion and modernization of facility; comments on popularity of hats and ball point pens, 1946; views on development of shopping malls and discount businesses; expansion into shopping center, Wichita Falls, 1956; comments on changes in retailing; training of salespeople; establishment of store in Golden Triangle Mall, 1981; personnel selection for Denton store; design of Denton store; comments on merger with Dunlap Company of Fort Worth, 1982; comments on growth of sales; views on profitability of downtown Wichita Falls store; comments on advertising; involvement in trade associations and civic activities.