Capitalism's success, according to Karl Marx, is based on continued development of new markets and products. As globalization shrinks the world marketplace, corporations are forced to seek both new customers and products to sell. Commodification is the process of transforming objects, ideas and even people into merchandise. The recent growth of the World Wide Web has caught the attention of the corporate world, and they are attempting to convert a free-share-based medium into a profit-based outlet. To be successful, they must change Web users' perception about the nature of the Web itself. This study asks the question: Is there mythic evidence of commodification on the World Wide Web? It examines how the World Wide Web is presented to readers of three national publications-Wired, Newsweek, and Business Week-from 1993 to 2000. It uses Barthes' two-tiered model of myths to examine the descriptors used to modify and describe the World Wide Web. The descriptors were clustered into 11 general categories, including connectivity, social, being, scene, consumption, revolution, tool, value, biology, arena, and other. Wired articles did not demonstrate a trend in categorical change from 1993 to 2000; the category of choice shifted back and forth between Revolution, Connectivity, Scene, and Being. Newsweek …

Museums and libraries are considered large repositories of human knowledge and human culture. They have similar missions and goals in distributing accumulated knowledge to society. Current digitization projects allow both, museums and libraries to reach a broader audience, share their resources with a variety of users. While studies of information seeking behavior, retrieval systems and metadata in library science have a long history; such research studies in museum environments are at their early experimental stage. There are few studies concerning information seeking behavior and needs of virtual museum visitors, especially with the use of images in the museums' collections available on the Web. The current study identifies preferences of a variety of user groups about the information specifics on current exhibits, museum collections metadata information, and the use of multimedia. The study of information seeking behavior of users groups of museum digital collections or cultural collections allows examination and analysis of users' information needs, and the organization of cultural information, including descriptive metadata and the quantity of information that may be required. In addition, the study delineates information needs that different categories of users may have in common: teachers in high schools, students in colleges and universities, museum professionals, art …

Wayfinding is the process of using one or more tools to move from one location to another in order to accomplish a task or to achieve a goal. This qualitative study explores the process of wayfinding as it applies to locating information in a public library. A group of volunteers were asked to find a selection of items in three types of libraries-traditional, contemporary, and modern. The retrieval process was timed and the reactions of the volunteers were recorded, documented, and analyzed. The impact of various wayfinding tools-architecture, layout, color, signage, computer support, collection organization-on the retrieval process was also identified. The study revealed that many of the wayfinding tools currently available in libraries do not facilitate item retrieval. Inconsistencies, ambiguities, obstructions, disparities, and operational deficiencies all contributed to end-user frustration and retrieval failure. The study suggests that failing to address these issues may prompt library patrons-end users who are increasingly interested in finding information with minimal expenditures of time and effort-may turn to other information-retrieval strategies and abandon a system that they find confusing and frustrating.