This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and deliberate attempt to influence the beliefs, attitudes, perceptions, and actions of specific audiences for the purpose of accomplishing fixed objectives.

This study examined press freedom in Saudi Arabia coverage in two study periods, which are the Gulf and Yemen wars. Six Saudi newspapers, which represent Saudi regions, have been content analyzed. They are: Al Riyadh, Al Yaum, Al Nadwah, Mecca, Okaz, and Al Jazirah. The major questions are: What are the most salient issues Saudi newspapers dealt with in their editorials during the study period? What are the differences between the two periods of study? And what are the differences between the editorial features of the Gulf and Yemen wars? The normative theory-press freedom theory was conducted for this study. The results support the lack of press freedom during the Gulf War. In contrast, some newspapers have significantly improved their performance during the Yemen War, using a higher level of press freedom.

This research investigated high-school journalism educators’ use and teaching of convergence technology, as well as their self-efficacy, job satisfaction, job dissatisfaction, and burnout. In general, instructions and uses of multimedia tools were not as prevalent as traditional-journalism instructions and tools. One-third of the teachers expressed moderate or strong levels of burnout in terms of their emotional exhaustion. Although both job satisfaction and job dissatisfaction were strong predictors of burnout, self-efficacy was not. Job dissatisfaction was the strongest predictor of burnout, but contrary to the past research, gender turned out to be the second strongest predictor. Qualitative in-depth interviews with a controlled random sampling of survey respondents revealed that maternal mindset and gender roles strongly contribute to female high-school journalism teachers’ expressed burnout and emotional exhaustion.

This two-part mixed-methods study analyzed the Twitter activity of two regional magazines – D Magazine and Texas Monthly – and how social media editors implement strategies to maintain journalistic integrity (news values, topics, and ethical standards) while increasing engagement.

The purpose of this study is to examine gender bias in sports media from the perspective of the sports columnist. The research analyzed 1,082 sports columns written by ten columnists (five male, five female) at newspapers across the United States. The columns were scrutinized to determine if the column subject was male or female. Results found that 84.4% of the sports columns were written about male athletes or men's sports compared to only 9% devoted to female athletes and women's sports. The research also found that female sports columnists write about female sports 12.7% of the time, while male sports columns only dedicate 6% of their columns to female athletes or women's sports. Newspapers with a larger circulation were more likely to have sports columns about female sports than were newspapers with smaller readerships. Six of the columnists were then interviewed to get their opinions on gender issues in sports journalism.

In order to survive in a hyper-competitive media marketplace, managers must constantly evaluate new technologies and their potential impact on the industry. Using theories on innovation management in organization, this study examined the processes used by managers at daily newspaper in the U.S. during the time period of 1992-2005 to plan for publishing content online. Fourteen subjects, all of whom held management positions during this time, were interviewed at length about their experiences. Their responses reveal that the processes were generally haphazard. This was a result of several factors, some of which were external to the newspaper industry, and others which were cultural, internal forces. Despite a general level of disorganization in the processes, the responses do identify some practices that can be used as blueprints for media organizations that wish to rethink their approach to potentially disruptive technologies.

This study explains the development of Business Week from its beginning in 1929 to 1975 and its changes over this forty-five-year period in format, content and editors. The study shows how Business Week developed, reflecting the history of American business, industry, labor, and the rise of the consumer, and recorded the growth and changes in the magazine's format, news departments, services and features, and staff. The study traces the development of Business Week in three periods, 1929, 1930-1950, and 1955-1975; and concludes that Business Week is the leading magazine publication in the business press. The sources of data for this study primarily include the executives of Business Week and the magazine itself.

Climate change is one of the preeminent problems facing humanity today. It has the potential to cause incalculable damages, loss of life and property, and can create an almost unlivable habitat for humans on this planet. Governments need to act in order to stop future climate harms, but the electorate must be literate in the subject in order to do so. One of the jobs of the media is to inform the public, and so it is imperative that the media find a way to accurately inform the U.S. electorate about the changing climate in order to stimulate pro-environmental behavior and voting. It was hypothesized in this thesis that journalists should utilize narrative instead of simply relaying statistics and fact-based information to better engage the electorate and that it would prove a better way to educate them about science topics such as the climate. However, the politicization of such topics could not be ignored and so needed to be accounted for. A 2x2 factorial analysis was done using narrative versus fact-based stories with either conservative or liberal news outlet headers. These were then tested against three covariates: political ideology, narrative transportation, and locus of control. This research found that political …