The intention of this study is to examine the public image of George Wallace in the 1968 presidential campaign from its earliest inception to its general acceptance and at the same time, to determine if this image contributed to his defeat at the polls. The study will seek to be an interpretative rather than exhaustive historical research summary and will attempt to view Wallace's image from as an objective posture as possible.

The purpose of this study is to analyze the overall rhetorical structure of the Student Nonviolent Coordinating Committee during 1960-1968. The criteria used in this study were adapted from: Joseph R. Gusfield, "Protest, Reform, and Revolt - A Reader in Social Movements;" Dan F. Hahn and Ruth Gonchar, "Studying in Social Movements: A Rhetorical Methodology;" Kurt Lang and Gladys Lang, "Collective Dynamics;" Leland M. Griffin, "The Rhetoric of Historical Movements;" Herbert W. Simons, "Requirements, Problems, and Strategies: A Theory of Persuasion for Social Movements." Gusfield's definition of a movement as "socially shared activities and beliefs directed toward the demand for change in some aspect of the social order" is utilized. To examine the rhetorical structure, it is necessary to divest it from the complex structural aspects of a movement. Simons' theory of the "grand flow" of a movement's persuasion guided this study. The rhetorical requirements of a movement are introduced in Chapter I. The requirements tend to fall into the following sub-categories: the ideology, the strategy, the goals, the membership, and the leadership. Chapter II is devoted to the setting during which the movement was founded. It includes a brief history of social unrest in civil rights struggles in the …

The purpose of this thesis is to examine what Joseph Weldon Bailey, a speaker of recognized ability, did in his congressional and campaign speeches to persuade people to his point of view.