This study analyzed President Gerald Ford's efforts in selling his energy package in February, 1975. Six major speeches and news conferences were examined in terms of Richard Weaver's rhetorical theory. Five criteria of this theory were studied: appeals to man's good values, choice of argumentation, use of "god" and "devil" words, adaptation to the historical setting of the speech, and ethical character of the speaker. This analysis concluded that Ford was a good Weaverian rhetorician because he appealed to good values in language well adapted to each audience, adapted well to historical settings, and elevated his ethos considerably. However, Ford sold himself but not his program because he relied too heavily on his own ethos and circumstantial argumentation and slighted refutation arguments

This thesis analyzes George Canning's persuasive campaign to gain British recognition of Latin America. The modification of an exigence capable of change through persuasion was emphasized, and the audiences which had the power to bring about the change were identified. The campaign was broken into seven discernible, but dependent, stages which were examined to test the progress of the campaign. Canning was the prime mover of the campaign, and through a series of petitions, speeches, and press releases plus other strategic maneuvers, gained the necessary public and political support to successfully achieve his goal.

The study begins with an overview of the 1948 political situation, followed by the evaluation of Truman's use of ethical appeal using criteria developed by Thonssen, Baird, and Braden. Each of their three constituents of ethical appeal--character, sagacity, and good will--is applied to four speeches. Results of the analysis establish that Truman utilized a strong ethical appeal during the campaign. Conclusions are that his use of ethical appeal probably had a significant effect on the voters of America. Regardless of the quality of his use of pathos or logos, a less capable use of ethical appeal would probably have had a fatal effect on his campaign.

This thesis is concerned with the identification, description, analysis and evaluation of the rhetorical strategies and tactics of the Black Panther Party as a specific social-change movement from 1966 to 1973. Evidence is presented to indicate that the rhetorical strategies and tactics of the Black Panther Party played a vital role in the movement's rise and decline and that their choice of a power orientation and a rhetoric of coercion brought about the decline of the movement. This study also indicates that rhetoric in a social movement is of crucial importance to the development of the movement's ideology, leadership, membership, and methods for effecting change.

The Seattle Repertory Theatre is one of the most successful regional theatre companies in the country. This study attempts to determine the components-of its success. It concludes that the unique community acceptance and support of the Seattle Repertory Theatre is due primarily to the innovations of its Artistic Director, W. Duncan Ross, including a departure from the "permanent company" repertory theatre concept to a more flexible "nucleus company" supported by special guest artists, a shift in play selection emphasis from traditional dramatic plays to more contemporary and comedic works, and shortened .duration for each play from four to three weeks. Also examined are the growth of American Theatre, Ross's community involvement, guest directors, critical acceptance, and audience attendance.

This thesis examines four taboo words (Jesus, God, fuck, ass) used in the films Jaws, Shampoo, and One Flew Over the Cuckoo's Nest. The dominant method of research is semantic, drawing on language theories of I.A. Richards and Alfred Korzybski. Investigation led to these conclusions: (1) Symbolic use of taboo terms is accompanied by positive attitudes, while non-symbolic use, which is more frequent, is accompanied by negative or neutral attitudes. (2) Casual non-symbolic pronunciation is leading to separation of the symbol from its referent. (3) Through this methodology, it is possible to ascertain the speaker's intent and his attitude toward the audience, but not his attitude toward the referent.

Justification of Neil Simon's credibility as a comedic playwright by examining established principles of comedy and humor from Aristotle to Bergson to Bier, and their prevalence in The Star Spangled Girl, Last of the Red Hot Lovers, Promises, Promises, and Chapter Two.

The purpose of this thesis is to discover and assess the rhetorical methods employed by LeRoi Jones in the evolution of cultural black nationalism. First, the thesis concentrates on his ethos and philosophy. Second, it analyzes the cultural black nationalism organization in Newark, New Jersey. Third, it discusses the impact of LeRoi Jones on the black cultural nationalism movement. The conclusions drawn from this study reveal that LeRoi Jones was able to attract, maintain, and mold his followers, to build a sizable power base, and to adapt to several audiences simultaneously. Implications of the study are that because of his rigid requirements and a gradual change in ideology, LeRoi Jones is now losing ground as a leader.

This structural analysis examined fourteen television commercials using a method developed by Claude Levi-Strauss. The commercials were divided into two product groups, restaurant and cleaning products advertising, which made up the "myths" to be analyzed. Binary oppositions in each myth were identified and, according to the methodology, charted to reveal new relationships, and ultimately the hidden messages in the advertising. This study confirmed that television advertising does function in our society much the same as myth does in the primitive societies studied by Levi-Strauss. It offers answers to problems and upholds the existing order of things in that society, and it may function on more than one level to convey its messages.

It was the purpose of this thesis to write an original script especially designed for Readers Theatre and to direct and produce that script for public performance. The thesis consists of an introduction which includes background material, a review of the literature concerning Readers Theatre, and the problems of writing an original script. The thesis includes the script as well as an evaluation of the attendant problems concerning the direction and production.

This thesis is designed to determine the impact of the archetype of the Great Mother on the plot, characterizations, and interpersonal relationships in three contemporary films. Chapter I describes the elements and applications of the archetype and the Jungian analysis employed in the study. Chapter II details the phases of the Great Mother archetype and discusses Jung's process of individuation and how the Great Mother controls this quest. Chapters III, IV, and V focus on The Heretic, Network, and Looking for Mr. Goodbar respectively. Chapter VI summarizes the existence and power of the archetype in the films and postulates that the image of women in film may be stereotyped due to the Great Mother archetype.

This study selects and arranges Navajo literature for an oral interpretation program. The presentation includes an introduction, a statement of purpose, an explanation of the limitations of the study, and the procedure used. There is a brief examination of the history of the Navajo Tribe. Also included is information for selection of material for the oral interpretation program and a discussion of the selection and arrangement of Navajo literature. A summary and conclusion are included, as well as an appendix which comprises the script of Navajo literature for the oral interpretation program. Through the oral interpretation program, this study conveys the beauty and poetry of the Navajo language.

The purpose of this study was to determine the various values that may be contaminating the military's communication and to describe the predominant levels of psychological existence. The design of the study involved a National Guard battalion that was composed of 432 personnel. The sample drawn was 280. Data was collected through the use of a values test. Comparisons of the differing scores of demographic variables formed the bases of the conclusions drawn in the study. The results were highly significant at the .0001 level. The data indicate much support to the past research done in the field of Value System Analysis. Much research is yet needed to fully describe the value levels in all military organizations. This investigation is the beginning.

This examination of the most popular plays of Rodolfo Usigli, Salvador Novo, and Emilio Carballido shows their concern with Mexico's social problems--especially as evidenced by their representation of contemporary social classes through characterization. Treating socio-political and sexual problems with special emphasis upon psychology, Usigli combines melodramatic reality and imagination. Psychoanalysis is also important in Novo's characterizations; his themes and characters express a social criticism which often becomes a malicious satire of Mexican life. Carballido's symbolic surrealism creates an atmosphere of fantasy, with scenic neo-realism representing everyday life, bourgeois ideas, and the Mexican psychology.

The purpose of this study has been to determine the ways Edmund S. Muskie used identification in five speeches which he delivered during his campaign for the Democratic presidential nomination in 1971. Kenneth Burke's rhetorical concepts of identification and combustiality are used to analyze the speeches. Chapter I includes an introduction to Muskie's political life and an examination of the basic principles of Burke's rhetorical philosophy of indentification. Chapter II delves into the nature of Muskie, the man. Chapter III examines the texts of the speeches and reveals the strategies of identification which he used. Chapter IV summarizes Musikie's use of Burkeian identification in relation to himself and the times.

The purpose of this study is to show how television has affected the politics, education, economy, and religions of Nigeria. The background of each area is outlined to lay the groundwork for showing the influence of television on these aspects of the lives of Nigerians. A brief history of the development of radio and television in Nigeria is presented. Although government control of Nigerian television precludes unbiased political reporting, the medium has raised the consciousness and interest of Nigerians in political activities; education, however, is the area in which television proves its worth and potential. Under the direction of the government's unification goals, Nigerian television has been an informative, moderating, and conciliatory influence on the divisive elements in Nigeria.

This study first summarizes extant empirical research concerning role depiction of women in television. Analysis of these studies show television's portrayal of women as discriminatory. Second, this study reports results of an original survey of women's organizations to determine what stands and actions had been taken concerning (1) role depiction and (2) employment of women by the television industry. Out of ninety-two organizations surveyed, fifty-one (55 percent) returned useable questionnaires. Responding groups fell into nine categories, with political and educational organizations most active. National Organization for Women was particularly active. Responding groups most often used "citizen action" and "informational actions" to achieve goals.

This study analyzed The Children's Hour, The Little Foxes, Watch on the Rhine, Toys in the Attic in terms of the forms of human love delineated by Erich Fromm in The Art of Loving. The motives and actions of one or more principal characters and their dramatic situations were studied. It was discovered that, in the plays that were examined, each character responded to his or her situation in a loving or a hateful manner and that these choices with regard to love provided the dramatic matrix of the play.

To supplement student recruiting efforts, the Office of Admissions and Records, North Texas State University (rSU), funded a color sound promotional film, North Texas Now (NTi), describing academic and nonacademic services and activities of NTSU and its surrounding area. NT uses fast-paced montage and contemporary music, and for contrast and historic perspective, it opens and closes with sepia photographs depicting the early days of NTSU. An accompanying production book describes the making of NTN, examines the background against which NT2 was proposed, describes problems and procedures of production, analyzes the film, and offers recommendations for other university film productions,