Between 1960 and 1968 the United States conducted intensive psychological operations (PSYOP) in Vietnam. To date, no comprehensive study of the psychological war there has been conducted. This dissertation fills that void, describing the development of American PSYOP forces and their employment in Vietnam. By looking at the complex interplay of American, North Vietnamese, National Liberation Front (NLF) and South Vietnamese propaganda programs, a deeper understanding of these activities and the larger war emerges. The time period covered is important because it comprises the initial introduction of American PSYOP advisory forces and the transition to active participation in the war. It also allows enough time to determine the long-term effects of both the North Vietnamese/NLF and American/South Vietnamese programs. Ending with the 1968 Tet Offensive is fitting because it marks both a major change in the war and the establishment of the 4th Psychological Operations Group to manage the American PSYOP effort. This dissertation challenges the argument that the Northern/Viet Cong program was much more effective that the opposing one. Contrary to common perceptions, the North Vietnamese propaganda increasingly fell on deaf ears in the south by 1968. This study also provides support for understanding the Tet Offensive as a …

The materials of war, defined as what soldiers carry into battle and off the battlefield, have much to offer as a means of identifying and analyzing the culture of those combatants. The Vietnam War is extremely rich in culture when considered against the changing political and social climate of the United States during the 1960s and 70s. Determining the meaning of the materials carried by Vietnam War soldiers can help identify why a soldier is fighting, what the soldier’s fears are, explain certain actions or inactions in a given situation, or describe the values and moral beliefs that governed that soldier’s conduct. “Carry,” as a word, often refers to something physical that can be seen, touched, smelled, or heard, but there is also the mental material, which does not exist in the physical space, that soldiers collect in their experiences prior to, during, and after battle. War changes the individual soldier, and by analyzing what he or she took (both physical and mental), attempts at self-preservation or defense mechanisms to harden the body and mind from the harsh realities of war are revealed. In the same respect, what the soldiers brought home is also a means of preservation; preserving those …

From the earliest civilizations, victorious armies would loot defeated cities or nations. the practice evolved into art theft as a symbol of power. Cultural superiority confirmed a country or empire’s regime. Throughout history, the Greeks and Romans cultivated, Napoleon Bonaparte refined, and Adolf Hitler perfected the practice of plunder. As the tides of Second World War began to shift in favor of the Allied Powers, special commissions, established to locate the Germans’ hoards of treasure, discovered Nazi art repositories filled with art objects looted from throughout Europe. the Soviet Union Trophy Commission and the Western Allies Monuments, Fine Arts, and Archives Commission competed to discover Nazi war loot. the two organizations not only approached the subject of plunder as a treasure hunt, but the ideology motivating both commissions made uncovering the depositories first, a priority. the Soviet trophy brigades’ mission was to dismantle all items of financial worth and ship them eastward to help rebuild a devastated Soviet economy. the Soviet Union wished for the re-compensation of cultural valuables destroyed by the Nazis’ purification practices regarding “inferior” Slavic art and architecture; however, the defeated German nation did not have the ability to reimburse the Soviet State. the trophy brigades implemented …