This thesis features a qualitative analysis of eight Korean media products — both fiction and nonfiction. For many years, South Korea (hereafter also called Korea) has been called the "world's plastic surgery capital" by many publications, such as Business Insider and The New Yorker. Although Business Insider considers the United States the "vainest country in the world," the numbers of cosmetic surgeries, percentage wise, per person in Korea still outnumber those in the United States, with 20 procedures per 1,000 persons. In this thesis, I argue by using the cultivation theory that Korean television, such as K-Dramas, talk shows and films, which celebrate transformations and feature makeovers and thus normalize cosmetic surgery, create a fantastic space for viewers where the viewers are compelled to act on a media-generated desire to undergo cosmetic surgery in the belief that doing so will also transform or better their lives in the same way it does for the characters in these Korean television productions.

The transgender community in India, commonly known as hijras, consists of people who were born as males but address themselves as females. They have been considered as the third gender in India for millennia and have had specific religious and sociocultural values and roles, but are forced to live in shadows in this day and age. Isolation of this community is also reflected in the way transgender characters are represented in Indian entertainment media. The study analyses two transgender themed films semiotically and the audience reception of those representations by 20 members of the transgender community. Semiotics is a helpful tool to understand the ways signs communicate ideas to viewers. This study applies syntagmatic and paradigmatic analyses to understand how images are used to represent and relay information to the audience. Reception theory along with double colonization has been incorporated in this study to analyse the ways in which the transgender community interprets the representations in entertainment media.

Purity culture was a movement created by evangelical Christian organizations in the United States and backed by marketing campaigns, media, churches, and sex education beginning in the 1990s. This movement was founded on the idea that young men and women should remain abstinent before marriage, thereby remaining in a state of "purity" for their future spouse. In purity culture messaging, women were positioned as sexual gatekeepers while men were framed as having little or no control over their sexual impulses, causing most of the purity expectation to fall on women. While the concept of remaining "pure" is not new, purity culture taught a new generation of women to feel ashamed and fearful of their sexuality and existed alongside an increasingly sexualized media landscape. This study analyzes purity culture and anti-purity culture themes that exist within television shows as well as how women perceive purity culture messaging and the effects this messaging had on their lives.

This study focuses on the transgender community's presence and portrayal in advertisements that reach a broad, mainstream audience base. Through a mixed-methods use of focus groups and qualitative content analysis, the content, context, and framings of ads between the years 2015 and 2018 are explored to illustrate current portrayals of the trans community and how the industry is approaching this subcultural group. Its findings contribute to advertising research by exploring current trends in trans portrayals in the cultural context they exist. Because trans advertising in both LGBTQ+ publications and to mainstream audience is largely unexplored, this study seeks to begin a conversation among advertising professionals. The main objective is to ultimately improve the number of genuine, positive portrayals of trans people in advertising and hold the industry accountable for the role they play in serving this community.

Solutions journalism, rigorous reporting on responses to social problems, has gained great traction in the last decade. Using positive psychology theory, also known as the theory of well-being, this qualitative study examines the impact of reporting while using solutions journalism techniques. Applying the five pillars of positive psychology theory: positive emotion, engagement, positive relationships, meaning and accomplishment (PERMA), this study used interviews and content analysis to investigate how journalists are applying the tools of solutions journalism as well as what they hope to accomplish in the process. Findings revealed that the application of solutions journalism techniques produces hope and community engagement resulting in flourishing and positive change for individuals, communities and all involved in the reporting process.

This thesis study takes a mixed methods and black feminist approach to find out how black women are represented within the beauty advertisements of women's fashion magazines.