North Texas State University and the surrounding Denton community enjoyed a quiet college atmosphere throughout most of the 1960s. With the retirement of President J. C. Matthews in 1968, however, North Texas began witnessing the issues most commonly associated with the turbulent decade, such as the struggle for civil rights, the anti-Vietnam War movement, the fight for student rights on campus, and the emergence of the Counterculture. Over the last two years of the decade, North Texas State University and the surrounding community dealt directly with the 1960s and, under the astute leadership of President John J. Kamerick, successfully endured trying times.

James Evetts Haley, a West Texas rancher and historian, balked at the liberalism promoted by President Franklin D. Roosevelt and the New Deal. Haley grew concerned about increased federal control over states and believed Roosevelt was leading the country toward bankruptcy. In 1936, Haley, a life-long Democrat, led the Jeffersonian Democrats in Texas, who worked to defeat Roosevelt and supported the Republican candidate, Alf Landon. He continued to lead a small faction of anti-New Deal Texans in various movements through the 1960s. Haley espoused and defended certain conservative principles over the course of his life and the development of these ideas created the philosophical base of the modern Republican Party in Texas.