A Comparison in the Dallas-Fort Worth Metroplex Between the State of Public Relations Education and the Views of Public School Public Information Directors and University Journalism Department Chairmen Concerning Public Relations Education (open access)

A Comparison in the Dallas-Fort Worth Metroplex Between the State of Public Relations Education and the Views of Public School Public Information Directors and University Journalism Department Chairmen Concerning Public Relations Education

Data obtained through interviews with eleven directors of school public information directors and four university chairmen in the Dallas-Fort Worth Metroplex indicated that they are generally satisfied with public relations education being housed in the journalism department, with course format, and with undergraduate study and specialization; and that they are dissatisfied with practitioner-educator relationships. Some of their recommendations included that graduatelevel study be offered more often, and that more emphasis be placed in the curriculum on specific areas of public relations, the social sciences, and the news-editing side of communications studies.
Date: May 1980
Creator: Ramsey, Patricia Kingsley
System: The UNT Digital Library
A Readership Study Assessing the Value of Internal and External Publications Received by Credit Union Managers in Texas (open access)

A Readership Study Assessing the Value of Internal and External Publications Received by Credit Union Managers in Texas

The problem of this study was to determine which publications available to Texas credit union managers are selected for reading and on what bases these choices are made. The study considered independent publications and those within the credit union industry. Survey respondents were Texas credit union managers. The study found that managers depend heavily on the two publications of the state trade association, two to three publications of the national trade association, and the state regulatory agency newsletter in cases of state-chartered credit unions. Independent publications function as secondary information sources. It was recommended that the Texas Credit Union League combine its two publications and that the Credit Union National Association consider combining publications.
Date: December 1980
Creator: Haisten, Marilyn
System: The UNT Digital Library
A Survey of Award-Winning High School Newspapers in Texas (open access)

A Survey of Award-Winning High School Newspapers in Texas

This study identified the common characteristics of the adviser, the journalism program, and the newspaper of the high schools consistently winning awards. The purposes of this study were to identify the award-winning newspapers, to examine and describe the characteristics and elements (those rated by ILPC) of the newspapers, the attitudes and opinions of the principals, the qualifications, the attitudes, and the opinions of the advisers. Based on the results, there was no pattern that indicates a given high school newspaper will receive awards.
Date: May 1980
Creator: Scattergood, Kathy
System: The UNT Digital Library
A Comparative Content Analysis of The Lewisville News-Advertiser and Lewisville Daily Leader (open access)

A Comparative Content Analysis of The Lewisville News-Advertiser and Lewisville Daily Leader

The problem with which this study is concerned is that of determining what differences, if any, existed between two newspapers with different circulation characteristics and whether the two papers were in competition. The thrice-weekly News-Advertiser and the five-day daily Leader were measured by a content analysis over eight weeks and by a readership and advertiser survey. This study concludes that the two newspapers are in competition in six of eleven designated categories of the content analysis, using Spearman rho and t-tests. However, the two newspapers seemed to be aiming at different markets in Lewisville, because one paper subscribes to a news service and prints thousands of inches of wire news and the other paper is all local news.
Date: May 1980
Creator: Frerichs, Colleen Doolin
System: The UNT Digital Library
A Content Analysis of Press Coverage of the 1975-1976 Lebanese Civil War by "The New York Times" and "The Times" of London (open access)

A Content Analysis of Press Coverage of the 1975-1976 Lebanese Civil War by "The New York Times" and "The Times" of London

This study was designed to determine (a) the extent of the coverage in total wordage; (b) the direction and intensity of the articles; and (c) the impression conveyed by each newspaper toward the two main parties of the war. The findings show that (a) The New York Times devoted nearly twice as many words to the war as The Times of London; (b) the majority of the articles were neutral; (c) The New York Times was more favorable to the leftists and was as favorable to the rightists as The Times of London; and (d) the two newspapers were consistent in direction, and all deviation from neutrality remained within the limits of mild intensity.
Date: May 1980
Creator: Husni, Samir A.
System: The UNT Digital Library
China's Propaganda in the United States During World War II (open access)

China's Propaganda in the United States During World War II

The study examined China's conduct of its most important overseas propaganda activities in the United States during World War II. The findings showed that the main characteristics of China's propaganda in the United States in the war years included, (a) official propaganda in the United States was operated by the Chinese News Service and its branch offices in several cities; (b) unofficial propaganda involved work by both Americans and Chinese, among them, missionaries, newspapermen, and businessmen who tried to help China for different reasons; (c) both China lobby and Red China lobby, changed people's image about China, either the Nationalists or the Communists; and (d) propaganda toward the overseas Chinese in the United States was to collect donations and stir up patriotism.
Date: August 1980
Creator: Tsang, Kuo-jen
System: The UNT Digital Library