Marketing to Your Community: Becoming a Destination

This presentation discusses marketing and promoting a library's government documents department. The author explains the marketing strategy as consisting of the Four P's: using Passionate Pro-active Promotions and Presentations to make your documents department a destination for answers. The author offers specific examples of promotional events and items, collaboration with other organizations and libraries, and specific ways that the University of North Texas (UNT) has marketed the benefits of its government documents.
Date: October 2011
Creator: Sears, Suzanne
Object Type: Presentation
System: The UNT Digital Library
Denton Record-Chronicle (Denton, Tex.), Vol. 113, No. 148, Ed. 1 Wednesday, December 28, 2016 (open access)

Denton Record-Chronicle (Denton, Tex.), Vol. 113, No. 148, Ed. 1 Wednesday, December 28, 2016

Daily newspaper from Denton, Texas that includes local, state, and national news along with advertising.
Date: December 28, 2016
Creator: Parks, Scott K.
Object Type: Newspaper
System: The Portal to Texas History
Denton Record-Chronicle (Denton, Tex.), Vol. 113, No. 142, Ed. 1 Thursday, December 22, 2016 (open access)

Denton Record-Chronicle (Denton, Tex.), Vol. 113, No. 142, Ed. 1 Thursday, December 22, 2016

Daily newspaper from Denton, Texas that includes local, state, and national news along with advertising.
Date: December 22, 2016
Creator: Parks, Scott K.
Object Type: Newspaper
System: The Portal to Texas History