Interview with Richard Rogers, president of Mary Kay Cosmetics. The interview includes Rogers' personal experiences about forming a company. Rogers talks about his mother's (Mary Kay) selling career and its impact on her own company, relations with sales personnel, marketing and sales motivation, the wig business, pricing, the dual management system, legal aspects and government regulations, his views on government regulation, self-regulation, consumerism, product quality, reasons for going public with stock, financing methods, contract and private labeling, budgeting, expansion, reasons for the success of Mary Kay Cosmetics, specialization vs. diversification, building a management team, and his views on motivational differences between men and women.

Interview with Herman W. Lay, executive committee chairman of Pepsi Co., Inc., from Greensville, South Carolina. Lay discusses his childhood and education, his earlier jobs, working in distribution during the Depression, buying the Barrett Food Company and founding H. W. Lay & Co., Inc., the company's growth and expansion, merger with the Frito Co. and gaining nationwide distribution, buying the Red Dot Co., merger with Pepsi, continued expansion, work with Eastern Bloc countries, establishment in the Arab world, the Japanese market, involvement in the Dallas economy, and words on successful entrepreneurship.

Interview with cosmetics entrepreneur Mary Kay Ash. The interview includes Ash's personal experiences about her early sales career and its impact upon her future business philosophy, methods, and the success of Mary Kay Cosmetics. Ash talks about planning prior to launching the company, problems and solutions in the beginning, early legal problems with competitors, her concern for women's opportunities, development and growth of sales, the role of her children in the company, methods of recruiting, training, and attitude building, marketing and sales techniques, incentive plans, sales territories, pricing, the party plan, employee promotion, her views on successful managerial traits and on the motivational differences between men and women, applying the Golden Rule toward employees and customers, her attitudes and philosophy toward employee relations, using her intuition in decision making, and reasons for the growth of Mary Kay Cosmetics.

Interview with Dora Geneva (Clement) Talkington (1886-1976) discussing how her family came to Texas and about growing up on her parents' farm, as well as other events including Theodore Roosevelt's visit to Waco when he was campaigning to be president.

Interview with O. H. "Ike" Harris, an attorney and a Republican member of the Texas Senate from Dallas, concerning his experiences and personal views as a member of the Texas Constitutional Convention in 1974. Harris discusses the need for constitutional revision, Price Daniel, Jr. as chairman of the Constitutional Convention, the Finance Committee, the right-to-work provision, and the failure of the Constitutional Convention.