Interview with Clarence and Nona Scantlin, business-owners from Forth Worth, Texas. The Scantlins discuss their respective family histories and upbringing, their marriage, Clarence's work with Sandegaard's and Adam's grocery store and A&P Tea Company, starting his own grocery business, how the grocery and meat market were run, finances, quitting the grocery business, opening a business in furniture refinishing, how it was ran, and retirement.

Transcript of an interview with Marvin Gearhart, chairman of board, president, and CEO of Gearhart Industries, Inc., Fort Worth, Texas about his experiences in the oil industry and Gearhart Industries' success.

Interviews with W. Hoyt Baird and Vernon Baird, chairman of the executive committee and President of Mrs. Baird's Bakeries, respectively, concerning the history of the Mrs. Baird’s Bakery Co. and history of the Baird family of Fort Worth.

Interview with Ikard Smith, President and senior chairman of board, Mcclurkan’s, Wichita Falls, Texas. Smith shares concerning his family background; father’s employment with McClurkan’s store in Denton and Krum; father’s experiences opening and managing McClurkan’s store in Wichita Falls, 1907; comments on grandfather W. S. Ikard’s ranching activities in Clay County and relationship with Comanche chief, Quanah Parker; educational and social experiences at Wharton School; entry into business with father, 1946; expansion and modernization of facility; comments on popularity of hats and ball point pens, 1946; views on development of shopping malls and discount businesses; expansion into shopping center, Wichita Falls, 1956; comments on changes in retailing; training of salespeople; establishment of store in Golden Triangle Mall, 1981; personnel selection for Denton store; design of Denton store; comments on merger with Dunlap Company of Fort Worth, 1982; comments on growth of sales; views on profitability of downtown Wichita Falls store; comments on advertising; involvement in trade associations and civic activities.