Teenage Mutant Ninja Turtles (TMNT) is a massive ongoing franchise that began as a 1984 self-published comic book created by Kevin Eastman and Peter Laird. Its history is intertwined with the creators' rights movement and the Creator's Bill of Rights (CBR), which rejected work-for-hire contracts, wherein creative laborers—creative authors—cede authorial control of their labor. Because the production of comic books and their franchises is highly collaborative, intellectual property (IP) rights are often consolidated in a single rights holder—a corporate author—via work-for-hire contracts. Eastman and Laird, as both creative and corporate authors, initially maintained strict control of TMNT licensees, but allowed their employees to retain IP rights over creative contributions to TMNT. However, in 1992, Eastman and Laird sent retroactive work-for-hire contracts to all current and former employees. This TMNT case study illustrates how the CBR represented the conflicting interests of publishers and creative laborers and ultimately reinforced the individualistic view of authorship that undergirds work-for-hire doctrine. Additionally, because IP legal infrastructure uses individualistic discourse to consolidate control of media franchises in one entity that allows authorized individuals access to a shared database of creative expressions that workers can borrow from or add to, media franchises resemble folklore and are made …

The relationship between France and Hollywood is rooted in a deep history that dates to the late 1800s. French Cultural elites and policymakers have regulated Hollywood to prevent the American ideals that are depicted in Hollywood movies from infringing on French culture, restricting free trade distribution practices to limit audiences' accessibility of imported, non-French media. These import regulations have strengthened French exceptionalism, which is an ideal that recognizes France as being superior to any other culture, region, or market. Yet, the impacts of globalization and the rise of technology have shifted media consumption habits and forced France to regulate new modes of distribution, like digital streaming platforms, to continue to protect the French culture, film industry, and commerce. In 2014, when Silicon Valley-based streaming platform Netflix, entered France, the principles of French exceptionalism impacted the reception of the Hollywood-focused platform. Policymakers imposed a tax system which requires internationally based streamers to invest in the French media industry. Netflix invested their tax into local language, teen productions to target a demographic whose ideals were less rooted in French exceptionalism. Additionally, Netflix utilized the affordances of Instagram to visually appeal to teen users when marketing the local language productions Mortel (2019-2021) and …