This book chapter discusses network theory, defined as the proposed processes and mechanisms that relate network properties to outcomes of interest.

This article examines how a mega-sport event affects small and medium businesses (SMEs) that hope to profit from the increased tourism associated with the event.

Article presents a research study characterizing and measuring cross-functional integration (CFI) skills.

This article examines the effectiveness of sportswear companies' sponsorship of intercollegiate athletic departments, and the subsequent effects on the students of the university.

This article proposes a technique to measure brand associations by asking managers about what personality associations they implement while marketing their brand.

Article explores socially responsible VC architectural dimensions with implications for firm design based on blended measures of success.

Article asserts that social entrepreneurship continues to grow as an impactful phenomenon in the world and as a rich stream of research. This special issue thus offers insights for researchers, policymakers, educators, and entrepreneurs about how to sustain impactful social/environmental activities over time.

Article analyses the relationship between interest fit and career/income outlooks for college students as opposed to the relationship between such outcomes and the nature of the domain.

This article examines how relationship partners influence consumer eating patterns.

This article examines the relative effectiveness of emotional advertising over rational advertising and combination advertising on sport consumer behavior.

This article draws on case analysis to present two frameworks for evaluating two types of business models, and, through open coding and axial coding on eight Chinese cases, identifies the main components for the evaluation frameworks and critical factors within each component. Using the coding results as a lens, the article applies a cross-case comparative data analysis to establish the multi-level evaluation systems and provides suggestions for entrepreneurs and other stakeholders to better their business model design in China’s rural markets.