This thesis is concerned with the identification, description, analysis and evaluation of the rhetorical strategies and tactics of the Black Panther Party as a specific social-change movement from 1966 to 1973. Evidence is presented to indicate that the rhetorical strategies and tactics of the Black Panther Party played a vital role in the movement's rise and decline and that their choice of a power orientation and a rhetoric of coercion brought about the decline of the movement. This study also indicates that rhetoric in a social movement is of crucial importance to the development of the movement's ideology, leadership, membership, and methods for effecting change.