The problem of this research is to discover viewer response to the television series, "Roots," as revealed through newspapers and magazines published from December, 1976, to June 20, 1977. Thirty-seven articles and 134 interviewee responses were analyzed. The responses with the highest frequency of occurrence in the sample provided eight major categories (listed in the order of highest to lowest frequency of response): inaccuracy/oversimplification, increased awareness, future race relations, white guilt, black anger, future prime time television programming, black pride, and sadness. The predominant appeal of "Roots" was to the emotions of the viewers. Despite the criticism of inaccuracy and/or oversimplification, "Roots" was a timely presentation relating to a current social concern with justice and heritage.

A sample of the top fifty songs of 1973 in Soul, Country-Western, and Easy Listening music is content-analyzed to determine dominant theme and type of love relationship presented. Most of the songs are about women and are sung by men. Hence, male artists continue to dominate the record industry. Criteria for evaluating direction of presentation are applied to lyrics to determine how men present women and women present men. Songs with the heterosexual theme are analyzed to determine conformity to six male and six female stereotypical traits. Males conform to the male stereotype in larger percentages than females conform to the female stereotype. Differences in female role expectations vary among the three genres.