This thesis explores how pirate cultures and “informal” distribution circuits operate on the ground level and integrate global media texts (mainly Hollywood films) into a small section of the local everyday society of Hanoi, Viet Nam. Situating the pirate stores and its components as active and central, this thesis will examine the physical flow of media through these store sites. In addition, by exploring the interactions between media texts, store owners and workers, customers, and the store’s design itself, this thesis will reveal how media piracy (as a form of distribution and “normal” access) influences and negotiates modernity, cultures, identities, and meanings in Hanoi and Viet Nam.

Due to the evolution of new media technologies, social networking websites have become major avenues for online media consumption. Twitter is one of many proven beneficial for online users. It is utilized for many different reasons, one of which includes music. It is then necessary to know how beneficial Twitter is for music fans and consumers. This study attempts to analyze the benefits of Twitter for music fans and consumers. Using an online survey, different gratification items are measured. Results reveal that some music fans and consumers do use Twitter for music purposes and that there is a statistically significant difference in terms of gratifications between those who use Twitter for music purposes and those who do not.