The purpose of this study is to examine hospitality and tourism students' attitudinal process shaping their intentions to work in the sustainable industry. The cognitive-affective-conative-attitude framework is used to examine students' intentions to work in the sustainable industry. This study proposes that intentions to work in the sustainable industry is as a result of students' satisfaction of and affective engagement with programs teaching sustainability courses. Sustainability knowledge, program perceptions and perceived value on sustainability education are identified as the factors impacting satisfaction and affective engagement. Four hundred sixty responses were collected from 14 institutions in the U.S. and Asia. A total of 342 responses were used to test the hypotheses. Factor analysis is used to identify the independent variables of the study, and multiple regression analysis is used to test the hypotheses. The results reveal that students´ satisfaction of programs teaching sustainability courses is as a result of their perceptions the program. Affective engagement with the programs teaching sustainability courses is as a result of their perceptions of the program and perceived value on sustainability education. The findings also provide evidence that affective engagement and program satisfaction are directly associated with intentions to work in the sustainable industry. Finally, the …

After the hit of the COVID-19 pandemic, the hotel industry's efforts need to focus on recovering travelers' confidence by introducing new safe and clean programs or seals. However, there is a lack of guidelines regarding which hotel safety/cleaning programs and what communication strategies are more effective when approaching guests. This study aims to address this gap by using a 2 (COVID-19 Message Type: Fear Appeals vs. Hope Appeals) × 2 (Hotel Safety/Cleaning Program Type: Internal vs. Third-Party) between-subject experiment design. Specifically, it applies the protection motivation theory in investigating the effects of different messages (hope vs. fear) along with different types of hotel safety/cleaning programs (internal vs. third-party) on guests' booking intentions. The moderating role of risk propensity was also explored. The data were collected in a public university located south of the U.S. Different ANOVA and MANOVA tests were conducted. The results suggest that hope appeal messages and hotel internal cleaning programs arouse higher booking intentions. When presenting COVID-19 related information provided by hotels, hope appeals represent a better communication strategy. In addition, the coping and threat appraisals showed to be correlated with hotel guests' booking intentions. Moreover, response efficacy was the strongest predictor with a positive correlation, whereas …

This study aims to examine the motivation, experience and benefits of Nepalese domestic tourists visiting the seismic memorial sites after the 25 April 2015 earthquake (known as Gorkha earthquake). A total of 403 surveys was gathered from seismic sites of Nepal (Kathmandu, Bhaktapur and Patan). Data were tested to analyze why the tourists are interested in disaster sites and how their experience during their visit impact the benefits of the visits. Additionally, partial least square structural equation modeling (PLS-SEM) was employed to test the relationships among tourist motivations, experiences, and perceived benefits at the dark tourism sites in Nepal. Among the five motivational factors discovered, the empirical results depict that emotional reaction is the strongest factor of the dark tourism motivation, affecting both cognitive and affective experiences. Additionally, this study confirms that cognitive experience is more influenced by dark tourism motivations than affective experience. Among the four experience factors examined in the study, self-reflection is found to have the strongest impact of three aspects of perceived dark tourism benefits, such as knowledge gain, fulfillment, and appreciation. Overall, the findings of the study provide important implications to the management sectors of dark tourism sites, enhancing the importance of providing cognitive experiences …

Development is important to the initial phase of a new restaurant multi-unit manager (MUM), and appropriate training should be conducted in concert with acceptance of the position. The purpose of this study is to explore the need for individual training of restaurant MUMs in order to facilitate a smoother transition between executive level management positions. The exhaustive literature review aided in the creation of three research questions to be answered through the interpretation of collected interview data. Restaurant MUMs were invited to participate via LinkedIn, a social media network for professionals. Semi-structured interviews were conducted with 17 restaurant MUMs over a two-week period and then transcribed into Word documents and uploaded into ATLAS.ti for analysis. The use of tools within ATLAS.ti, such as network mapping and semantic layouts, allowed the researcher to interpret the correlation between codes and themes created and therefore, answer the research questions. Conventionally, managers have to leave their restaurants or area for many days in order to obtain the necessary training to be more effective in their positions. This study has concluded that while MUMs are aware of their tasks and responsibilities, they are not aware of training available in order to gain the skillset necessary …